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Velocity MR tracked ads worth $40 million during IPL 2019
Brands have shown a keen interest in this new format of the popular game show.
For any publisher with a decent enough online reach, the next logical step is to find ways of monetizing their traffic. Brands, too, seek the aid...
Hindustan Lever Ltd and ITC Ltd were the top two advertisers.
Hindustan Lever Ltd and ITC Ltd were the top two advertisers.
Hindustan Lever Ltd and ITC Ltd were the top two advertisers.
Hindustan Lever Ltd and ITC Ltd were the top two advertisers.
Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd continue to remain top two advertisers
Hindustan Unilever and Reckitt Benckiser continue to remain the top two advertisers
The latest trend is catching up with everyone
Raghavan most recently served as VP Marketing of APAC division of Colgate-Palmolive
Fotini Paraskakis and Kumar Deb Sinha of The Story Lab share how content is riding along OTT tide
Trivago went to third position.
TVF is moving beyond web series into other things like influencers
Facebook and Youtube, the dominant platforms, emphasise good storytelling
BrandVid - Can a brand become a media company?
Learning the importance of video marketing today
boAt had recently raised 6 crore funding from Fireside Ventures.
Despite the change, these players need to work on a few problems.
PrettySecrets? growth chart over the past one year has had a very positive change.
MUMBAI: How often do we come across an ad that features a Bollywood celebrity? Maybe, a lot, and it is mostly driven by people’s affinity for...
MUMBAI: Remarketing is a smart marketing strategy that enables brands to identify and target those specific customers who have visited the brands’ website but may not...
MUMBAI: The American Super Bowl continues to remain one of the most awaited sporting leagues around the world. It is that time of the year when...
MUMBAI: Brands are always on the hunt to find events with high engagement and some sporting properties are just that. The Indian Premier League (IPL) has...
MUMBAI: Star India is building up on its advertiser list for IPL 2018 with the announcement of five new brand additions, taking its total portfolio to...
It’s a rare and beautiful thing these days, the truth. We’re living in a world where echo chambers and ‘what we want to believe’ determines our...
MUMBAI: Domestic brands such as Amul, Parle, Big Bazaar and Dabur are liked and revered by Indian consumers at par with international brands like Samsung and...
MUMBAI: Who would have thought that companies would overcome their ego and actually collaborate with other brands to come up with joint advertisements? That is the...
MUMBAI: How have the businesses of brands, advertisers and the allied industry changed since the advent of one of the most popular sporting events — IPL....
MUMBAI: A musical rollercoaster of pop, rock, Indian classical, Bollywood hits and more, a euphoric extravaganza of dance, music, friends and fun and a gratifying experience...
MUMBAI: The BMW brand’s international Instagram channel has broken through the ten million followers’ mark, making it one of the most successful automotive brand on Instagram...
MUMBAI: Brand Factory over the years has created many successful promos. Despite being on sale 365 days of the year they wanted to break the stereotype...
MUMBAI: Brand Factory over the years has created many successful promos. Despite being on sale 365 days of the year they wanted to break the stereotype...
MUMBAI: Videocon, the leading consumer electronic and home appliances company, today added another feather to its cap by winning the first prize for Best Manufacturer of...
MUMBAI: Videocon, the leading consumer electronic and home appliances company, today added another feather to its cap by winning the first prize for Best Manufacturer of...
MUMBAI: As the world anticipates Rogue One: A Star Wars Story, Titan is right on track with its youth label’s Fast Track launching a special range...
MUMBAI: As the world anticipates Rogue One: A Star Wars Story, Titan is right on track with its youth label’s Fast Track launching a special range...
MUMBAI: Leveraging the fact that ‘smiles are contagious’, Happydent has teamed up with Smile Foundation, an NGO that works with underprivileged children, for a new campaign...
MUMBAI: Leveraging the fact that ‘smiles are contagious’, Happydent has teamed up with Smile Foundation, an NGO that works with underprivileged children, for a new campaign...
MUMBAI: Ogilvy India won the prestigious business of this new brand Bajaj Auto’s Dominar 400 after a rigorous pitch process lasting over two months. The size...
MUMBAI: Ogilvy India won the prestigious business of this new brand Bajaj Auto’s Dominar 400 after a rigorous pitch process lasting over two months. The size...
MUMBAI: Chinese smart phone Oppo has won the Emerging Brand Award at World Marketing Congress Global Brand excellence awards for 2016. The brand has been associated...
MUMBAI: Chinese smart phone Oppo has won the Emerging Brand Award at World Marketing Congress Global Brand excellence awards for 2016. The brand has been associated...
MUMBAI: Products spread their Brands wider! Del Monte is ready with its new marketing campaign supported with pictures of mouth-watering treats. With the aim of creating...
MUMBAI: Products spread their Brands wider! Del Monte is ready with its new marketing campaign supported with pictures of mouth-watering treats. With the aim of creating...
MUMBAI: MEC, a global media agency has launched MEC Touchpoints, a tool that builds on MEC’s knowledge of the consumer purchase journey combined with global media-survey...
MUMBAI: MEC, a global media agency has launched MEC Touchpoints, a tool that builds on MEC’s knowledge of the consumer purchase journey combined with global media-survey...
MUMBAI: It’s not just the Finding Nemo fans who are impatiently waiting to throng the theatres for its sequel Finding Dory, several brands are equally excited...
MUMBAI: It’s not just the Finding Nemo fans who are impatiently waiting to throng the theatres for its sequel Finding Dory, several brands are equally excited...
MUMBAI: From Tata Motors taking India on its first ever virtual drive using Google Cardboard, Facebook allowing brands to message users using chat bots, to drones...
