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Shared family viewing gives connected TV an edge beyond metros
Brands must anchor strategy in simplicity, sociability and attention to cut through the noise
Mumbai startup promises to end the guesswork in pairing brands with content creators
Survey shows marketers are hot on custom domains—but many don’t know what they are
They form a potent combination and brands which understand and adapt the two stand to win
In the grand theatre of marketing, storytelling isn’t just the script, it’s the entire show
It is claimed to allow brands and creators to collaborate easier and better thanks to its tools
Agencies & brands are hirlng; salaries are going up; remote working is out; back to office is in.
A strategic partnership will help the duo leverage the power of music for clients and their brands
This launch caters to customers seeking high-end, unique pieces.
Urges stakeholders to see this success as progress in closing India’s labour-intensive export gap.
Brands in APAC and Japan to make major shifts to scale digital adoption and reshape the landscape.
With JioCinema and Sports18 holding the digital and TV rights for these matches respectively
THOF's each brand is like an IPL team embodying unique narrative, strength, strategy and energy.
Raamz and Chandrika's dedication extends beyond flawless tailoring.
Farmley is one of the first brands that is 100 per cent palm oil-free.
Micro-influencers offer better returns for marketers than other public figures.
Key to their success was their ability to adapt traditional techniques to contemporary tastes.
Upto 50 per cent off on beauty & upto 80 per cent off on fashion.
Besides agarbatti & related products, we have expanded into the confectionary and candy business.
Consumer-driven campaigns takes further escalation by automation, creativity.
With cutting-edge AI a brand can amplify impact and boost productivity by up to 60 per cent
The Souled Store announced a partnership with Simpl – India’s checkout network, to strengthen its e
Zillion targeting banks and large enterprises with this launch
Human has just signed on SPAN Wealth as their newest client.
Digital travel platform Agoda revealed the top five emerging destinations in India.
Sociowash initiated campaigns for Kenneth Cole, New York Watches and Tommy Hilfiger Watches.
He will be the MD CEO succeeding Kook Hyun Shim and Tae Jin Park.
A lush collection that keeps you classic and elegant.
Marketing is not as easy as people anticipate. It is a combination of many factors.
Brands with the advent of technology and right product mix brands can do magic
In:Sights which stands for industry sightings is a collation of industry insights and observations
Myntra continues to record strong demand within the Beauty and Personal Care (BPC) sector.
With 15 plus years’ experience Neville Suraliwala earlier worked for renowned agencies.
Successful social media advertising hinges on a profound grasp of the target audience.
Nu Republic breaks the mould, prioritising design innovation while keeping technology at par.
We believe that 'Freedom' is recognised as a trusted and reliable brand by the customers.
New research shows Indian consumers' growing optimism driving bigger festive sales this year.
Riot Games’ Francine Li will serve as its inaugural jury president.
30 per cent of the 2022 Top 100 brands are new entrants to the listing.
His appointment is in line with the objective of sharpening the brand’s focus in India.
The company’s USPs are rooted in audience, acquisition, growth, and re-market.
The company recorded an interim dividend of 250 per cent for 2022-23.
Food industry veterans discuss how their brands have fared this festive season.
93 per cent of Indian shoppers recall brand conversations online before making a purchase.
Online prices drop by 17% during the sale as compared to non-festive season, shares a report.
Using an empowering tone of voice, these ads are breaking the norm, displaying a gender-free world
MX Player will have access to the most recent and well-liked Hollywood blockbusters.
The report highlights how the next evolution of the internet demands new actions by brands.
Tasked with managing some of the agency's key brands while accelerating its upward growth.
