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Regulators raided ad agencies, tech giants fought in court, Broadcasting Bill stalled.
Micro-creators, regional voices and AI avatars redefine brand marketing whilst Gen Z ditches celebr
AI, mega-mergers and in-house power shifts pushed communications into the centre of business strate
From cricket’s highs to football’s lows, 2025 reshaped India’s sports landscape
2025 saw FMCG brands rethink strategies to balance growth, trust, and smarter spending
As digital platforms rose, trust emerged as the industry’s most fragile currency
Generative tools moved from experimentation to the engine room of content and advertising
Brands recalibrated strategies, embraced health-conscious consumers, and focused on trust and relev
From optimisation to orchestration, how AI will redefine relevance, attention and growth in 2026
Free ad-supported streaming TV is growing faster than a Mumbai monsoon, & advertisers are throwing
Trust, not tradition, will define the next era of higher education
Linear TV bleeds subscribers whilst streaming gobbles up the spoils, but in Bharat's heartland, the
The year when intention replaced volume, performance hit limits, and attention had to be earned
Dr. Vikas talks about AI-driven marketing and regional storytelling
FTA scale, convergence ads and mega producers reshape Hindi television in 2025
How selective audiences in 2025 pushed brands towards clarity, trust and focus
End-users take charge as capital, data and discipline define the year
A curated list of trailblazers changing the rules of power
The numbers game: A market on steroids
From Telugu mass entertainers to Malayalam content gems, regional industries outpaced Hindi cinema
Why respecting attention, rewarding retention and embracing short-form fiction reshaped India’s OTT
Giants merge, legends fold and the digital revolution rewrites the rules
Legacy regulations are forcing broadcasters to compete with one hand tied behind their backs
Gujarati cinema’s surge mirrors India’s M&E sector growth towards $47.2 billion
From layoffs to AI fears, streaming battles to regulatory blows, 2025 was a year of media turmoil
With billions playing, blockbuster sales and booming tech, gaming ends 2025 with global momentum.
From K Pop hits to net worth trivia Indians kept Alexa busy across three languages.
From execution to intelligence, Indian agencies redefine growth through data, creativity and AI-le
2025 was the year that quietly reshaped brands, consumers, and creativity
BookMyShow’s 2025 data reveals that Indians don’t just consume culture - they live it
The future of entertainment is here and it is increasingly Indian
Dentsu forecast shows 5.1 per cent growth, with India surging at 8.6 per cent
Complex queries soar as Gemini becomes the nation's new companion
Bikano marketing head Kush Aggarwal says their availability online is exploding the category
He's been working quietly behind the scenes without any rah-rah. And the results have begun to show
Not one to give up, he's fighting back, itching to battle rivals, bring Zee back to its glory
He says it's crucial to build your infrastructure right before you move aggressively into AI
The industry's trajectory is defined by a blending of formats, technologies, & audience experiences
We begin with the first of them, Uday Shankar, the man who sees the future better than many
2024 might see a broader revival from the creative low point of 2023.
This year-end review delves into AI's profound impact across the digital spectrum.
The financial services sector is growing due to increased proliferation of digital service.
The landscape of Indian sports is evolving at an unprecedented pace
Though 2023 was filled with growth opportunities, it was not devoid of challenges either.
2023 was an eventful year for digital advertising, where AI emerged as a driving force.
The Indian market holds particular potential despite recent economic slowdowns.
It’s all about marrying the science and art of engagement.
In the digital age, engaging through multiple touchpoints is crucial for lasting connections.
As we enter 2024, embrace trends shaping dynamic marketing for discerning consumers.
In 2023, we expanded our content offerings on the platform across languages, genres, and formats.
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Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...