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Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
MUMBAI: India’s blind women’s cricket team emerged as the standout honouree at the fourth edition of the Zee Samvad with Real Heroes 2026, held on 6...
Haryana: Ajay Adlakha, a long-time player in India’s advertising and rural marketing circuit, has added a new title to his portfolio, co-founder of the Kickboxing Super...
Mumbai: JioStar is loading the commentary box with star power for the ICC Men’s T20 World Cup 2026, unveiling what it calls its biggest ever expert...
MUMBAI: In a country where cricketing greatness often feels pre-booked, Nike is asking a disruptive question: why not you? The sportswear giant has unveiled ‘Born to...
MUMBAI: When social media tried to bowl a googly, the facts stood firm at the crease. A media release claiming that the International Cricket Council (ICC)...
MUMBAI: With the ICC T20 World Cup just around the corner, Aaj Tak is stepping up the excitement with Salaam Cricket, a flagship event that brings...
MUMBAI: JioStar is staring at a potential 15–20 per cent drop in advertising revenues from the ICC Men’s T20 World Cup after Pakistan said it would...
New Delhi, February 1, 2026: The elevation of Khelo India into a 10-year national mission running from 2026 to 2036 marks a turning point for Indian...
Haryana: The Kabaddi Champions League (KCL) has smashed expectations, racking up 350 million views within just its first week, signalling a major breakthrough for India’s favourite...
Global logistics giant tees off as title partner in a multi-year boost for Indian golf.
Four bidder groups move ahead as investors circle one of cricket’s most valuable franchises
Mahalaxmi Racecourse transforms into a festival of fashion, food and fast horses
ICC Men’s T20 World Cup 2026 trophy tours Mumbai, Bengaluru and Gurugram.
Vel Sports, Nirvada and Ghadi join KCL as partners ahead of the league’s first run.
ixigo, John Players, Campus and MuscleBlaze signal early commercial muscle for the new franchise
Grand Slam tennis returns with top stars and marquee brand partners on Sony Liv.
Inaugural season gets a commercial jolt as league readies for first whistle
Fans can book seats for Haryana’s biggest kabaddi showdown in just a few taps
Rohit Sharma-led campaign dares champions to rewrite records at the 2026 tournament
SPNI renews broadcast deal through 2028 as clean motorsport targets mass reach
From desert classics to Indian greens, world golf finds a new home
Bollywood star and entrepreneurs merge lifestyle, cricket and creator power in Mumbai league
Veteran media operator returns to the front line after career break
#Championskigulliyonmein spotlights how street cricket is shaping India’s next stars.
Fan travel packages go live for the ICC tournament across India and Sri Lanka.
League kicks off in Goa on 25 January with cricket greats and live music.
Inaugural Kabaddi Champions League runs January 25–February 7 with nightly clashes.
Eurosport India brings pickleball to TV with WPBL Season 2 in Mumbai.
Career Grand Slams beckon as Alcaraz, Świątek and Sinner chase immortality Down Under.
From Melbourne to your screen, the season’s first Slam gets a full-court broadcast
From explosive bids to home heroes, kabaddi’s sharpest raiders take centre mat.
Airline taps cricket’s biggest fanbase to deepen India ties and global reach.
Tech meets storytelling as sports brands look past the scoreboard.
Views soar past 239 million as volleyball finds a younger, louder audience.
From beaches to boundaries, cricket greats headline a festival-style debut.
Jewellery brand ties up with Bengaluru franchise as Women’s T20 league 2026 gets under way
Warner Bros. Discovery’s sports channel brings India’s franchise pickleball league to 70m homes
Strong early momentum, surging reach and new-age brands lift the women’s league
Multi-year deal through 2029 links global cricket with premium travel experiences
As official good times partner, the brand refreshes its iconic jingle for women’s cricket’s biggest
Desert Vipers lift maiden title as Z eyes 2026 sports expansion
After a breakthrough in 2025, the sport faces higher expectations and a more demanding audience
India's Olympic champion signs with new agency, launches foundation to transform grassroots athleti
WPBL Season 2 tickets go live as sport meets spectacle at Mumbai’s Jio World Garden.
Off-highway major becomes official tyre partner to all five teams in India’s women’s T20.
Global broadcast tie-up takes India’s marquee badminton event to fans
Sony locks in broadcast rights as the league makes its comeback after seven years
Fifteen brands sign on as women’s cricket cements its commercial clout
Bellary-based group makes its sports debut as Hyderabad team shifts base and identity
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Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...