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MUMBAI: From dusty maidans to packed stadiums, every great cricket story begins with a long drive and Apollo Tyres is...
Film icons ruled TV ads in 2025, but endorsement volumes dipped as brands rethink star power.
A cinematic ode to ingredients, blending craft and legacy with flair
New campaign flags site-level risks and opens 205 tests to the industry.
New campaign reframes institutional paint as a signal of credibility, not just coating.
Hindi cinema meets biscuits as “Me Time = Rich Marie Time” takes centre stage
A festive Polycab film puts home safety centre stage with Green Wires+.
An AI-led holiday film shows how Christmas magic travels where faith allows.
New long-form series spotlights raw grit plus unseen journeys of India’s athletes.
Hindi cinema star stirs up heartwarming campaign for Fortune Soybean Oil
Condom ad featuring climax-delay lubricant sparks debate over prime-time placement
“Aapke Safar Ke Humsafar” blends care, craft and connection in travel
Dino Morea stars in a witty new Emporio campaign celebrating authentic Italian finishes.
Welspun One’s festive film unwraps the unseen journey of every Diwali gift box.
BN Group’s Nutrica film celebrates festive balance between fun, food, and family traditions.
‘Acchai Se Farak Padta Hai’ celebrates small kindnesses that light up festive hearts.
Not Just Moms at FICCI Frames urges families to share the load
Lab-grown diamond brand ropes in Mouni Roy to flaunt style, sparkle and self-belief.
Instant fixes meet instant laughs as Fevikwik’s witty TVC celebrates love and daily mishaps
TVC shows childhood doodles turn worry-free with Berger’s washable wall paint.
THF’s quirky brand film schools fitness icon Milind Soman on India’s fittest bread.
Conceptualised by BBH India.
Ad volumes drop 10 per cent, with cleaning products and e-commerce bucking the trend
The campaign transforms everyday skin nakhras into lasting nikhaar.
Spotlights protein-packed nuggets as the tasty solution for modern families with a new campaign.
The films reflect the agency's ability to speak authentically to semi-urban and rural audiences.
After grand success in Tamil Nadu, the campaign got extended in Karnataka.
New TVC flips the script on flashy phones with privacy plus purpose at its core.
‘India Ka Swaad Chakhte Hai’ blends emotion with tradition in a flavourful tribute.
‘Khushiyon Wali Sunshine’ ad film uses warmth, wit, and “Hanji” to power up brand story.
The new ads feature Figo’s detergent and dish gel, spotlighting shared chores and deeper values
‘Size dekhke judge kiya?’ asks a pint-sized prodigy, as Ambrane proves small can be mighty.
AWL Agri Business pushes into Maharashtra and Gujarat with a purity-first pitch on quality wheat
Pull, stick, push, Fevicol MR’s playful new pack makes crafting cool and mess-free.
Mars Wrigley launches Boomer Lollipop with Jasprit Bumrah to reshape Rs 800 crore segment
The ‘on-time or free’ campaign brings back dancing uncles and a beat you can’t ignore.
The actor leads a magical, Jibbitz-filled campaign celebrating style with sole.
New brand film captures the mayhem of exports and how tech can streamline the journey.
Sanjay Manjrekar bowls over fans in witty new campaign blending flavour and flair.
The campaign highlights digital loans, app-based withdrawal and fast disbursal for entrepreneurs
‘No Rules, Just Cool’ celebrates quirks, confidence and freedom in every non-beer sip.
Beanstalkasia’s digital-first storytelling helps tile brand pirouette into the spotlight.
New ice cream brand debuts with bold flavours, Kajol as brand face, and desi flair
Mars Wrigley India unveils Snickers Peanut Brownie with a quirky new TVC
Asian Paints Ki Warranty highlights the brand’s legacy in Indian homes
The film is designed to fire up kids’ imaginations—and leave them reaching for Gems
Creative|Spark AI delivers insights on video ads within minutes
Bringing back the glow with the goodness of nature and science-backed skincare
The campaign challenges the societal expectation that women should 'act normal' during menstruation
It has issued WARN notices to its work force in the US, leading to a lot speculation
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Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...