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Experiential maven launches new agency, promising integrated brand building across India
There is a growing consumer preference for high-quality, natural diamonds
The ecommerce giant has repurposed its iconic cardboard boxes into portable beds
Sheetal wants to push boundaries, create memories, bring people closer to moments that truly count
Extraordinary achievers will be recognised accross seven categories; nominees have been announced
He will most likely work alongside senior execs on Zomato’s District (going out) app
Building a strong online brand helps B2B companies become industry thought leaders.
Air Canada Brings Global ‘Fly the Flag’ Initiative Celebrating Equality, Inclusivity and Diversity
MUMBAI: Reckitt Benckiser, world’s leading consumer Health and Hygiene Company, in association with campaign ambassador Mr. Amitabh Bachchan and NDTV, kicked off the 5th season of...
BENGALURU: Indian tractor manufacturer Escorts Limited (Escorts) has brought in a series of innovations to redefine the tractor market under the Powertrac Euro brand – the...
BENGALURU: Starting tomorrow, 32 teams comprising six members each from 29 different large corporates in Bengaluru will vie for a trip to Bangkok. The ‘Whirlpool Kitchen...
BENGALURU: Bengaluru based Merino group’s agro division and ready to cook brand Vegit spends between 10-15 per cent of revenue on BTL activities. So far, a...
Daring, stupid, wild and innovative, are some of the campaigns that the biggest jeans brands in the country are currently running. In an attempt to connect...
Radio Mirchi has it, Red FM has it, so too Big FM, and now Radio City has gone and got itself one too. We are talking...
There’s no escaping now, everywhere you go it follows, across buses, trains, kiosks and more. Striving to use every possible object within its reach to grab...
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Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...