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Check out the list of top brands that fulfil the resolution to make the earth greener in 2022.
An overview of all those who caught our eye in the advertising industry during the year.
Gupta sheds light on how Inox performed in the year 2022.
Video content distinctly stands out as the easiest way to build a knowledgeable user base.
Karan Veer Mehra, Dilnaz Irani, Manoj Pahwa and Pawan Chopra evaluate the year gone by.
Big data analytics is giving marketing practitioners an extra edge.
Consultation paper on OTT framework, convergence of content to come next month, shares Trai.
Bardhan shares the plan to diversify revenue streams aggressively beyond broadcasting.
Sports broadcasters believe that this market will be very profitable in the next five years.
As a debutante producer, Alia Bhatt hit it out of the park in her very first production, Darlings.
Shams also focused on other trends that caught up in 2022, and would be big in 2023 as well.
2023 to see ad revenue growth of 10 per cent
Singh talks about the growth of the D2C brand and plans for 2022 in an exclusive chat.
upGrad India CEO Arjun Mohan on the year gone by, and plans for 2022.
Convergence emerged as the common ground between the Neilsen and Barc controversies
The monthly ad volumes in 2021 surpassed the 2020 and 2019 levels.
From social media marketing to SEOs, what all D2C brands need to focus on in the coming year.
Despite the challenges, brands returned to print to create some noticeable campaigns
The transformation is being led by the staggering demand for content
A list of top newsmakers from the world of advertising, marketing & the business of brands
A salvo of amendments, Bombay HC upholding NTO, and a new flashpoint...
Shah discusses the changing content consumption patterns for English language content
The industry opened to a cautious start in 2021, but still awaits better days
Taking a look at how ed-tech, gaming & crypto brands dominated the sports genre on TV
CBO Manish Kalra on Zee5’s strive to dominate the regional content space in 2022.
Influencer marketing will increasingly drive communication strategy for brands
Produced 11 shows for OTT in last two years & plans to triple its 2021 output next year.
Exclusive chat with Patanjali Ayurved COO-Media & Communications Anita Nayyar
Migration to a digital environment became the only viable option to stay afloat during pandemic.
From cloud gaming to the Korean wave, how entertainment avenues underwent a shift
Sony YAY!’s Leena Lele Dutta on how the channel kept the kids entertained in 2021
The year saw brands embracing empathy in the way they communicate with consumers
Nina Elavia Jaipuria writes how Viacom18’s Hindi GEC business fared in 2020.
Writers believe they are finally getting the recognition they’ve longed for.
OTT and television saw the re-emergence of the golden era of family viewing.
The popularity of d2c brands has also been fuelled by a host of new online shoppers.
Part 2 of our wrap of professionals who did stand-out work 2020.
The Covid2019 pandemic has led to drop in revenue, subscribers.
The uncertainty created by Covid2019 brings an unexpected life lesson.
The industry has started innovating in a big way.
The agencies of the future are going to work on a hybrid model.
It’s never been more important to stay connected to people and embrace flexibility.
Content consumption patterns have now changed from ‘me’ to ‘we’.
These personages led from the front, thought out of the box, and took bold risks.
Categories like ed-tech, OTT, social, and hand sanitisers went big on TV.
From online courses to coding classes, e-learning is disrupting the traditional education system.
Linear TV will continue to be the highest reach, most brand-safe medium in the near term.
No more fence sitters in the digital marketing world now
It was a stupendous year for streaming services in more ways than one
Despite the challenges, Sony Pix managed to chart growth in consumer viewership and reach.
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Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...