Connect with us
Eight of the ten top brand ambassadors were from media and entertainment industry.
Retro content, tele-classes, social messaging, digital transformation marked the PSB’s year
MUMBAI: Indiantelevision.com is happy to bring you the year ender 2020 series Throwback 2020– a wrap up of major developments in the media, entertainment, advertising and...
Both traditional media and digital media came under scrutiny
More consumers, more innovations defined the year for the industry
Some prominent names moved on to explore newer domains.
The agency of the future would need to be futuristic
A number of new language-specific streaming services have entered the market.
Despite the pandemic, new entrants have lined up in the marketing and advertising block.
Over the year, many mediapersons were elevated, others were handed additional responsibilities
While some moved within the industry, some veered off to alternate careers.
Despite the pandemic, it was business as usual in the ad-marketing world.
In 2020, consumer experience alongside engaging content will be key growth drives for English GECs
GroupM has predicted the growth for television to be 11.1% in 2020 as compared to 9.5% in 2019
The executives ensured that they left a mark in the industry.
Moment marketing got a strong foothold in the year
In its 25 years of running, MTV has set many benchmarks in the youth entertainment genre cementing itself as the Universe of the Young. Undisputedly, India’s...
The year saw several events spike up viewership for the genre.
The sector is estimated to reach Rs 24 billion by 2021
While creating this write up on something that’s as wide and far as India OTT we decided to be as objective as possible and use data...
Industry expecting even better ad spends on digital in 2020
Premature newsbreaks kept us all guessing about Zeel, Airtel-Dish and Sony-TV18.
The animation industry is witnessing changes at a global level.
2019 was a great year for Hindi mainstream cinema starting with Vicky Kaushal’s Uri: The Surgical Strike, based on the Uri attack of 2016, which did...
A barrage of shows from across the globe has left a thin line between pampering and spoiling our consumers for choice. It, infact, nudged the coining...
With all the economic downturn, advertising was bound to be depressed.
The year was big for both domestic and international players.
The economy also played spoilsport for much of the stakeholders.
The network has rights for some prime football properties and some cricketing events.
Sun continues to shine on its namesake broadcaster
Star to further strengthen its regional presence in 2019
Most categories and brands are focusing on a multichannel media approach.
Brands have become smarter about the content they publish on various platforms
2019 OTT TV trends in Asia and India
Tariff order will play the biggest role in the business this year
Channels also launched regional variants of their main Hindi feeds.
NDCP ’18, online content regs, data protection & new space policy could be 2019 game changers.
What were the merger trends for marketing in 2018?
Industry stalwarts also reveal their expectations from 2019
TRAI’s tariff order dominated headlines in 2018
As new platforms gain popularity, they demand a shift in the substance of content
MUMBAI: Events are an effective and economical way for companies to interact directly with their target audience. It is the interactive and personal nature of this...
Movie premieres, HD adoption, OTT challenge for English entertainment, movies in 2018
The year did not see much apart from several experimentations with programmes.
Legacy media businesses were shaken & stirred by newer techs and trends
Both international and Indian market witnessed high-profile deals
Digital video witnessed an explosion in terms of consumption
MUMBAI: The year 2017 threw up myriad conundrums and dilemmas for the men and women who are the showrunners of India’s media and entertainment (M&E) sector,...
Whether you’re a fan of technology or merely sifting through the massive puddle of everyday innovations, you can’t help but wonder at the developments that lie...
MUMBAI: The infotainment and lifestyle genres can’t compete with GECs when it comes to ratings but that doesn’t dampen the spirits of channel heads. New shows...
TEST
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...