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This helps brands and advertisers navigate the evolving programmatic media commerce ecosystem
FSSAI seeks report on 'unhygienic practices' followed at its Bengaluru outlet after user complaint
Prior to joining Wondrlab, Ghatge helmed Indigo Consulting and PubHub.
The 20th edition is set to be held in Mumbai on 10-11 August, 2022.
Report says NFT sales reached a 12-month low mark in June 2022.
He will oversee the digital strategy for brands in Ogilvy India
Media Mantra will play a crucial role in effective engagement strategies.
80% of Indian Gen Z believed that authenticity plays an influential role in their brands choices.
Padmanabhan spoke on responsible advertising & the agency’s investment in it, among other issues.
The first edition of PRCAI PRologue included a surfeit of influencers, industry experts, & opinion
The company’s turnover grew 19 per cent with underlying volume growth of 6 per cent.
Influencer marketing is projected to touch 2.85 billion by 2025 growing at a CAGR of 8%.
The report highlights the symbiotic relationship between smartphones & OTT platforms.
As per the report, about half of marketers are not spending enough.
The agency aims to double its client base by the end of the financial year.
The agency aims to double its client base by the end of the financial year.
Brands pay macro-influencers to create content based on their products or sponsor their events.
The brand ropes in cricketer Dinesh Karthik and chef Sanjay Thumma
Metaverse has opened the floodgates, benefits and connection opportunities for brands.
To manage the digital duties of the brand including media planning and buying and more.
The TVC is a 35-second video that iterates the brand story in a crisp and impactful manner.
The brand has launched Boldly Beautiful campaign and TVC with the actress.
The need is for brands to invest in strong marketing and consumer engagement.
The company will offer its integrated creative and digital marketing solutions to Sunstone.
The initiative will make P&G brands more inclusive and accessible to all members of our community.
Performance marketing is a marketing strategy that is centered around data-driven results.
Areas in which consumers are expecting to see innovation include entertainment, advertising, retai
The partnership will upskill thousands of WPP creatives and technologists.
IPL is one big opportunity for digital marketers as it has excellent timing and target audience
She will endorse the Spring Summer 2022 collection.
The actor has taken this step after facing backlash over social media.
It will focus on leveraging dynamic content to help brands create meaningful media experiences.
Mehendale will oversee the creative products in India for the agency.
This year, over 29 startups have partnered with Tata IPL including Meesho, Slice, Sunstone Eduvers
With the spike in ad spends, marketers are gunning for a relatively ‘normal’ Summer 2022.
The campaign is conceptualised by The Script Room.
Kumar talks about the evolving brand image and its bid to connect with the millennial consumer.
The five-day virtual summit is being organised by Indiantelevision.com from 21 to 25 February.
Launch marketing campaigns catering to lovebirds, singletons and even pet-lovers.
Findings from ‘Zee5 Intelligence Monitor- E-commerce Report Consumer Insights & Trends’
Launch campaign films showcasing the pride, empathy & diversity of India.
The new packs feature brand mascot Fido Dido spreading Pongal vibe among consumers
The campaign focuses on the company’s 30-minute claim support
upGrad India CEO Arjun Mohan on the year gone by, and plans for 2022.
Bikano's marketing head on the need for brands to evolve with time & tap into latest trends.
The winners were announced at a virtual event on Friday.
Wadhwa brings nine years of experience in marketing & brand management.
Drives message through a digital film on New Year celebrations
He was previously working in Madison Media Omega as vice president.
To offer selected gourmet from global and Indian brands on the platform
