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Exclusive chat with Patanjali Ayurved COO-Media & Communications Anita Nayyar
The year saw brands embracing empathy in the way they communicate with consumers
A specialised unit in collaboration with One Mercuri to focus on South cinema, streaming content,
Rise in spending to bring new age of growth for Indian advertising industry
The five-day virtual event began on Monday is being organised by IndianTelevision.com
Shared views on Day One of the five-day long TV Brand Fest 2021 that began on Monday.
Elevates Arindam Sengupta as chief client officer & Prashant Tekwani as head, Mumbai operations.
Over 20 million people are believed to be playing fantasy games in India
Digitisation has revolutionised the way education is now imparted across schools.
Launch campaigns normalising the conversation around positive manhood
The homegrown brand recently forayed into the UAE market with Kohli as its brand ambassador.
Encourages togetherness and family values with its new kitchen appliance Hexo series.
Launches new promo #YehMuhuratPerfectHai.
Campaign was conceptualised and created by Interactive Avenues.
Set to open 2,000 new restaurants across India, Sri Lanka & Bangladesh in the next decade
Encourages people not to burst firecrackers that scare animals.
Brands woo consumers with campaigns & offers to ring in the festivities.
The actor looks surprised with the new home loan rates.
To spearhead strategic outreach for the tech firm through insight-based analytics to strengthen it
In just over a month, Practically has grown almost 3X to cross one million installs.
August One Partners LLP MD NS Rajan re-elected vice-chairman
All episodes to stream exclusively on Myntra and Voot from 11 November
“Tension chhodo, Insurance lo” the brand tells consumers in its six-month-long campaign
Appeals to Bengali men with ‘Ebar Pujoy Kartiker Joy’ (Glorify Kartik this Pujo).
The year-long mentorship program will nurture and empower women leaders in the company.
Launches its maiden ad campaign during the ongoing T20 World Cup
Dentsu Impact is part of the dentsuMB Group in India.
The ad film has been directed by Bharat Sikka, with lyrics from poet Megha Rao
Dentsu’s Anupama Ramaswamy on brands facing frequent backlash on social media
The extended partnership will enable the brand to expand its offline reach
The event begins at 2:30 pm on 7 October (Thursday).
Launches series of new TVCs – ‘Perform Big, Silently’ applauding women for breaking stereotypes.
The new digital campaign was conceptualized by Ogilvy
Industry stakeholders debate and offer solutions to drive higher video revenue.
Disney+ Hotstar made a debut at the sixth spot in most advertised brands’ list.
Brands pin their hopes on the upcoming season to bring back consumer demand.
Industry experts offer insights into innovative sustainable marketing practices
The virtual webinar will begin at 3 p.m. today (23 September).
Auto major Porsche retained the top spot, while apparel brands dominated the ranking.
AI has vast potential of collecting, analysing, and applying data to cater to user’s preferences.
The company says the phone is in advanced trials
Bikano’s marketing head Dawinder Pal discusses the brand's priorities for the next two quarters
Advertising across omnichannel retail finds success with consumers, said the report.
This is Part 2 of the series on how brands are gearing up for the festive season
Digital content around the securities market and new asset classes sees a boom.
Malik to be the voice of the personal AI assistant in its latest SUV - MG Astor.
The campaign 'Saath Dijeye- Fark Padta Hai' urges people to support each other during the pandemic
FMCG companies launched over 9,700 new products in the April-September quarter in 2020
Dettol and Dettol toilet soaps were the most advertised brands.
Onam is poised to mark a revival of the shopping season in Kerala
