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It is a digital-first, gender-specific micro-targeted campaign.
The film focuses on moms returning to work after a long maternity leave.
Brand after brand in ad after ad cater to the same old trope of self-sacrificing, do-it-all mother
Goafest will have iconic personalities from all across the sector and will share valuable insights
To lead Pippip’s foray into long format storytelling and branded campaigns.
Inflation is already impacting FMCG which is the broadcast industry’s highest ad spender.
The alcohol brand launches ad film ‘Made of Great Character’, conceptualised by Ogilvy.
Interaction with The Ad Club office bearers on what makes this year’s Abby awards so exciting.
This is Olx Autos’ first celebrity-led ad campaign.
The two-day event organised by IndianTelevision.com was held recently in Mumbai.
She will endorse the Spring Summer 2022 collection.
Read on the latest edition of our weekend special series on informal chats with industry heads.
The actor has taken this step after facing backlash over social media.
The two-day event organised by IndianTelevision.com is being held on 20 & 21 April in Mumbai.
Nostalgia done right? Let’s hear it from the industry executives and discerning netizens.
Jakhalekar has moved from Lowe Lintas.
By offering advertising opportunities, podcast is emerging as an influential marketing platform.
Amer Jaleel, Ashwini Deshpande, Bobby Pawar, Chaaya Bharadwaj, Rahul Mathew, Rajdeepak Das join th
VR Rajesh to take over Ogilvy India leadership role from 1 June.
The campaign is conceptualised by VMLY&R, in collaboration with Redfuse Media.
Horlicks was the most advertised brand.
Study examines how the media landscape and consumer behaviour will shift over the coming decade.
The advertising and marketing awards will be sponsored by Meta, formerly known as Facebook.
Wavemaker clinches both the coveted awards of 'Media Agency of the Year' & 'Grand Emvie.'
He joined ZMCL in 2020 as executive cluster head – sales
Aaj Tak gets the major market share at 24.9 per cent,
Isha Foundation’s 'Mahashivaratri Sadhana' debuted in ninth spot in the brands list.
Coca Cola India dominated the brands list with Maaza, Thums up & Coca Cola
Kumar talks about the evolving brand image and its bid to connect with the millennial consumer.
Harpic Power Plus 10X Max Clean led the brands' list.
DTH provides ample advantages over other advertising mediums in terms of cost.
Conceptualised by Ogilvy India, the TVC has youth at the centre of its communication
The tongue-in-cheek ad film was conceptualised by Havas Worldwide India (Creative).
Brands list was led by Harpic Power Plus 10X Max Clean.
TV remained the only traditional medium that surpassed the pre-Covid revenues
Conceptualised by Ogilvy, the brand has added cheeky disclaimers to trending videos
Jayshree M Sundar’s narrative of how Leo Burnett helped turn around Congress’ fortunes in 2004.
Rummycircle.com became the most advertised brand.
The report surveyed 50,000 consumers, 500 brands across key markets including India.
Tata Group was the third biggest advertiser.
The survey covered 10, 525 people across different states.
Expands company’s portfolio with a range of grooming and hair removal products.
The Group had recruited 13 interns through its six-month internship programme last year.
Promises socio-economic transformation with Hero Lectro’s WINN
Unveils a refreshed brand packaging with QR code on the pack.
Brings in global standards of judging, jury selection & transparency to the Awards.
Harpic Power Plus 10X Max Clean led the brands' list.
The actor will feature in the brand's new campaign #RahoEkKadamAage starting 29 Jan
Launch campaign films showcasing the pride, empathy & diversity of India.
2021 also recorded an 18 per cent growth in ad volumes over 2019, showed data.
