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The account was bagged following a multi-agency pitch.
The company’s turnover grew 19 per cent with underlying volume growth of 6 per cent.
Influencer marketing is projected to touch 2.85 billion by 2025 growing at a CAGR of 8%.
Both Samir & Moksh have been associated with the brand for over a decade now.
Before this, Ghosh had a stint of six years at Taproot Dentsu, where she held the post of CEO.
Dentsu unveils insightful data on advertising in global markets.
The deal enables brands to target automated ads across Disney’s properties.
Before this, Srivastava had a stint at SPAG Asia & D Yellow Elephant as chief operating officer.
Mehra has 30 years of expertise in the advertising industry.
Ram Moorthi moves on from the agency after 25 years.
Anand Rathi Advisors recently released a report on the Indian sports industry's potential.
Brands pay macro-influencers to create content based on their products or sponsor their events.
The aim of this year’s partnership is to further strengthen its position in the state.
XYXX initiates #PlayYourWay campaign leveraged on digital media featuring cricketer KL Rahul.
The brand ropes in music composer Mayur Jumani to flip the iconic ‘I Love You Rasna’.
E&M sales increased by a solid 10.4 per cent in 2021, from $2.12 tn to $2.34 tn.
The campaign is designed & executed by 82.5 Communications
Completing a year in office, Amit Wadhwa reflects on past year as he lays out the roadmap ahead.
It aims to create awareness about the importance of good sleep to ensure overall wellbeing.
The campaign is based on OYO's internal consumer study.
The brand ropes in cricketer Dinesh Karthik and chef Sanjay Thumma
The campaign aims to raise awareness of the performance and rich legacy of the Vredestein brand.
Viacom18 aims to bring IPL to every nook and corner of the country.
The brand takes steps to expand insurance penetration in India.
It said the advisory comes in light of instances of several ads on online betting websites/platfor
Conversational AI is a game-changer for the adtech industry.
The indexed ad volume growth in IPL 15's eliminator was 17 per cent higher than in IPL 14’s.
Netizens take exception to brand’s choice of words; ads not “wrongly perceived”, they outrage.
MIB writes to Twitter & YouTube to remove the offending ads for their alleged obscene content.
The digital marketing agency was acquired in 2019 by Havas Group.
The ad films highlight industry-first benefits and policies for sellers.
The campaign effectively brings out the various intelligent features in Alexa Built-in smartwatch.
Devanathan plans to pursue interests outside the advertising industry post his exit.
The agency has been handling Nestlé’s media planning and buying business, across all segments.
Aims to target Gen Z with Pandey’s quirky, fun and charming appearance.
Inox’s CSRO Vishal Anand talks about the future business expansion plans.
The brand has launched Boldly Beautiful campaign and TVC with the actress.
No ads will be permitted if it derides on the basis of caste, religion, gender and body type.
Media veteran Pratim 'Peter' Mukerjea pays tribute to the celebrated journalist.
The campaign is based on its new tagline ‘Make Now Yours’.
The campaign features a quirky representation of what comfort truly looks and feels like.
This third connected age will build on the first and second connected ages & will change existing.
Porter is set to expand its presence to 35-40 cities by March 2023.
Read on for the latest weekend-special series of informal chats with industry executives.
The initiative will make P&G brands more inclusive and accessible to all members of our community.
Mastercard cardholders can use the CRED app to make seamless payments.
Good Morning Films wins the specialist agency of the year in the video craft category.
Lexar has been a trusted global brand name in flash memory solutions for over 25 years
Areas in which consumers are expecting to see innovation include entertainment, advertising, retai
The campaign ‘Meri Pehli Academy’ celebrates motherhood.
