Connect with us
The streaming giant is doubling its ad revenue whilst swallowing HBO whole
Retail media, agentic AI and creator-led storytelling set to drive full-funnel growth
Shared family viewing gives connected TV an edge beyond metros
India's mass communication institute finally decides scholars deserve doctoral degrees too
The year when intention replaced volume, performance hit limits, and attention had to be earned
Former Reliance Broadcast Network chief brings 25 years of media leadership to Times group
From autos to jewellers, India’s radio ad market hits a 4 per cent rise as brands tune in harder
Revised Rs 59.68 per sq cm rate aims to lift revenue, sustain journalism and steady the print ecosy
India to lead Asia’s surge, with digital ads growing 15 per cent a year to 19 billion dollars
Ecommerce ace set to headline fireside chat before the awards ceremony in the Debussy Theatre
After years of brand-building for India's biggest names, she kicks off a fresh chapter at Fundament
Company introduces OpticksAI and CTV AI platforms to expand advertising opportunities
Digital to dominate, contributing 60 per cent of total advertising revenue
E-commerce titan dominates holiday sales, AWS booms, and profits skyrocket
Tilt to lead strategy, positioning, and communication for Bajaj’s premiumisation
From soap operas to soap commercials, TV ads surged 14 per cent in 2024. Here’s the juicy recap
CamPure’s witty outdoor campaign turns heads with its iconic cone-shaped freshener
Recognising innovation, the awards will honour technology transforming advertising
He previously worked at agencies like Leo Burnett, Dentsu Webchutney & FoxyMoron.
Celebrating introverts, the ad tells a heartfelt story of community and connection
He was earlier the UFO Moviez CMO and national sales head
We begin with the first of them, Uday Shankar, the man who sees the future better than many
Flagship initiative prepares over 25 students for advertising and media excellence
Agency to craft innovative campaigns and elevate Bacardi India’s consumer experiences
Participants can unleash their creativity and knowledge in a fun-filled evening
She looks forward to helping brands harness the power of ad solutions
The hope is that the guidelines will bring clarity to stakeholders and protect consumer interests
AR/VR campaigns immerse customers in the brand's world, increasing engagement time.
They've also conceptualised the World Cup’s logo, championship booklets & other collaterals.
Offers brands access to 40 plus routes in key commercial and residential hubs.
The reason for his departure is to pursue opportunities beyond the advertising industry.
Conveying cultural nuances & societal narratives is more crucial than ever in today's digital age.
The collaboration focuses on utilising Beatgrid's single-source panel measurement.
The strategies to cut through the marketing clutter are quite a challenge for brands at present.
Today's e-commerce advertising goes beyond banners and mass emails.
it was hosted by IAA’s India Chapter on 5 April
The event covered topics like Branding, Advertising, TV, Digital media planning etc.
The event covered topics like Branding, Advertising, TV, Digital media planning etc.
The firm has assured that no ads criticising modern medicines will be issued
CMO is equally responsible for business growth
Ad Revenue estimmated to grow at 10.2 per cent.
JioCinema app retained its first position throughout the first three quarters of 2023.
Sudhir Sitapati will share many valuable insights on building Brands in today’s India.
Print advertising experienced a six per cent increase in ad space from Jan-Mar’23 to Apr-Jun’23.
The top 10 sectors collectively added 89 per cent share of ad volumes in Jul-Sept’23.
From phygital ads to WhatsApp channels and AI-powered campaigns, 2023 witnessed innovative trends.
Jul-Sept’23 observed a de-growth of four per cent in TV ad volumes compared to Jul-Sep’22.
Jul-Sept’23 saw a one per cent rise compared to Jul-Sept’22 in the GEC genre.
Videograph will enhance the live-streaming experience for viewers watching Republic news channels.
The launch campaign was unveiled in 280 outdoor sites of Bangalore, Hyderabad, Kolkata, Delhi, Mumb
