MAM
STEPapp to revolutionize K-12 education in India with gamification of learning
‘Apna Kal Khud Banao’ – says Mr. Amitabh Bachchan dedicating STEPapp to every child in India.
Mumbai: Mr. Amitabh Bachchan gave a clarion call of ‘Apna Kal Khud Banao’ to students as India's first-of-its-kind Gamified Learning Ed-Tech app, STEPapp was unveiled with an aim to revolutionize K-12 education in the country.
STEPapp was unveiled in Mumbai by Mr. Praveen Tyagi (MD, PACE IIT & Medical; and Founder CEO, Eduisfun Technologies) in the presence of distinguished academicians and corporate honchos – Mrs. Manisha Verma (IAS, Principal Secretary, Tribal Development Department, Government of Maharashtra), Mr. Sainath Durge (BMC Education Committee Member, MCGM), Mr. Brian D. Seymour (Principal, G D Somani School, Cuffe Parade), Mrs. Jyoti Gupta (Principal and Head K12 – DPS), Mr. Ramakrishnan Ramamurthi (Chief Executive, Polycab India), Mr. Ashish Katta (MD, iCollege Group), Mr. Vineet Rai (iCollege Group), Mr. Sanjeev Tyagi (IPS Officer, SSP Bijnor), Mr. Vijay Raaz (actor), Mr. Sandeep Singhal (B.Tech IIT Roorkee), Chief Business Officer of EduisFun Technologies, Corporate icon Mr. Deepak Parekh (Chairman, HDFC Group) and advertising icon Mr. Piyush Pandey (Chief Creative Officer Worldwide and Executive Chairman, India, Ogilvy Group) shared their views on video.
STEPapp’s vision is to provide universal access to quality education to every child in the country via technology. And this app is the first STEP in their mission to create a bank of meritorious children for the country, removing the barriers of social, economic, gender, region and learning inequity. The app works on the most basic smartphone with minimal data requirement. The pricing is such that it is accessible to most people in India.
STEPapp will launch many other apps in the future to gamify education and introduce newer ways to learn. STEPapp comes from the IITian’s PACE family, a group which has 20 years of experience in creating success stories for kids, some of whom are now change-makers at leading companies across the world. It is this experience which makes STEPapp confident about the learning methodology it is introducing to revolutionize the K-12 education in India.
STEPapp starts with building Math and Science proficiency via two programs – STEP Scholar and STEP Learn.
· STEP Learn is the learning program for grades 5-11 mapped to complete math and science syllabus of CBSE and ICSE. It breaks down tough concepts into easy to understand capsules and then tests the children on their learning – in a gamified format. Students cannot move on to next learning capsule until they answer all question correctly. And hence it ensures that the kids have conceptual clarity before they move on.
· STEP Scholar is the scholarship program which gives an opportunity of a lifetime for students to build their own future with scholarships ranging from Rs. 10,000 to Rs. 1 crore from a total pool of Rs. 50 crore.
· As an introductory offer, the first 1 lakh students of each grade will receive STEP Learn (worth Rs. 5,000) gratis for their current grade.
· In addition to the big scholarships, students can also win next grade’s STEP Learn free basis their performance.
· Mentorship and guidance for the winners through 400+ IITians and Doctors will be continuous. Once STEPapp identifies merit, they will handhold these kids to success.
· Registrations for STEP Scholar program have already begun. Students from 5th to 11th standards are eligible to register in this program.
Mr. Praveen Tyagi, Founder & CEO, Eduisfun Technologies Pvt. Ltd., said, “STEPapp redefines Ed-Tech in India by giving children universal access and a level playing field by leveraging gamified learning, story-telling, scholarships and benefits for all stakeholders such as parents, teachers and education policy makers. Accessible to every child in the country, anytime and anywhere, STEPapp inspires students, engages parents and empowers educators, to ensure that students achieve their full potential. Our Student Talent Enhancement Program (S.T.E.P.) will help create a bank of meritorious children, who will be the assets and future of our country.” He added,”STEPapp has 4 Aces – it is Accessible, Affordable, Adaptive and Attractive for those who want to build their own future. STEPapp's Board syllabus is mapped to the curriculum of school boards such as ICSE and CBSE. Students can get conceptual clarity in a fun way and their speed and accuracy is gauged. Parents and teachers get detailed reports of the student's progress, strengths and weaknesses via sms-email on a real time basis. STEPapp will make every child reach their fullest potential and convert them into a national asset who contributes to a better country and planet.”
STEPapp has several prominent strategic alliance partners such as YES Bank as banking partner, PACE as knowledge partner, PayTM and iCollege as strategic alliance partners. STEPapp is energised by 400+ IITians and Doctors from PACE IIT & Medical Entrance Coaching.
Mr. Amitabh Bachchan said, “The future of our country lies in the education of our children. Praveen Tyagi's STEPapp has made learning interesting and rewarding for students. Teaching children through games is an innovative step. My best wishes are with Mr. Tyagi's team comprising 400 IITians, who have helped create an innovation like STEPapp.”
Mr. Deepak Parekh, Chairman, HDFC Group, said, “India has tremendous growth and one of the pre-requisites to achieve this kind of growth is education. We have to make education acceptable and enjoyable for students by transforming teaching. The entire education system has to change towards storytelling and gamified learning. One more interesting way is to induce competitiveness in the game form where students compete with each other to solve the puzzle in quick time and then the winners get prizes or recognition. I wish Eduisfun and Praveen Tyagi best of luck in their endeavour.”
Mr. Piyush Pandey, Chief Creative Officer Worldwide and Executive Chairman, India, Ogilvy Group, said, “Along with Mr. Amitabh Bachchan, I am privileged and honoured to be part of the fantastic journey of a lifetime that Mr. Praveen Tyagi has embarked upon with STEPapp. I grew up in a middle class household with 9 siblings but our father gave us three things – education, exposure and opportunity. India has a fantastic tradition of good teachers but we are unfortunate that these teachers are not sufficient to cater to the large number of students. In many parts of India, bright students have to make a hard choice between the pen and the Parivar (family). STEPapp’s Student Talent Enhancement Program is a fantastic way of gamified education – inexpensive, friendly and futuristic."
STEPapp has been successfully implemented in 16 Eklavya Model Residential Schools run by The Tribal Development Department under the Maharashtra Government. All Andheri Municipal Corporation Schools will run the STEPapp after running a trial with the students.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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