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Film icons ruled TV ads in 2025, but endorsement volumes dipped as brands rethink star power.
Telethon returns as Kartavya theme urges Indians to turn road safety into action.
Amitabh Bachchan signs up as Campa Sure brand ambassador
New platform blends 3D holograms, stars and IP to reimagine cinema ads
Business meets brainpower as the industrialist steps onto Indian TV’s biggest quiz
How legacy cinema and post-2000 hits ruled Indian OTT screens
New campaign lights up KBC as clean energy takes centre stage in a digital future
An era ends as Dharmendra’s charm, roles and dialogues remain immortal
SRK, Kajol and Karan Johar light up the starry celebration
This marks the brand’s second consecutive association with the nation’s most-watched quiz show
Aims to drive organ donation awareness.
This season has witnessed an exceptional response from the brand ecosystem.
Gujarati crowd-puller goes from divine intervention to digital domination—streaming from 25 July.
With Big B himself lending star power and sass.
His latest launch, 'Victory 45–47', is a perfume duo pitched as an olfactory power play.
Live from Ayodhya, the special stream features Ram Katha, aartis and music
City unites for fitness as walkers of all ages embrace an inclusive health movement
With a catchy jingle and a dose of humour, the brand reinforces its leak-proof legacy.
Modi has coopted celebs and industry leaders on the board to help plan & push Waves 2025
This collaboration with Zupee enhances viewer engagement and allows for big winnings
Celebrating 25 years of innovation in India’s Media & Entertainment industry
Each ad features Bachchan delivering key messages about the benefits of these offerings.
KBC holds the top spot with an average viewing time of 37.8 TSV.
It will stream on 22 August
The awareness campaign features Amitabh Bachchan and Manoj Pahwa.
Premiering on 12th August, the beloved game show will air every Monday to Friday at 9 p.m.
He has stepped into the formidable role of 'Ashwatthama' in his debut teaser from 'Kalki 2898 AD'.
The film is a mix of cinematic storytelling highlighting the luxurious Xandari chain of resorts.
This partnership is a step forward in terms of the organisation's branding efforts.
The minister shared his personal experience, highlighting the critical need for change.
Kabaddi becomes the only sport outside cricket to cross the 200 million mark.
TVC showcases the brand's growth, industry relationships, and contribution to national strength.
Warner Bros Discovery originals clinched gold and silver honours across diverse categories.
This year, the winner selection process will combine expert judgment and public voting.
Pivotal insights on Pro Kabaddi League's rise, brand partnerships, and caravan format.
For centuries, Halloween brings people together to share spooky campfire tales.
This exciting partnership will begin on 16 October and run for 40 episodes, until 1 December.
This strategic brand integration comes ahead of the festive season.
The company has appointed Bollywood legend Amitabh Bachchan as its brand ambassador
India makes history at 19th Asian Games, surpassing 100-medal mark.
Focuses on making Bikaji the most preferred snacking choice for today’s generation.
The campaign shines a spotlight on the unsung heroes of Indian sports.
Features Amitabh Bachchan’s iconic voice.
Sony Sports Network secured backing from notable and iconic personalities
Journalist uncovers arms scandal, Rajiv Gandhi's deceit & CBI intrigue in '89 Congress fall
This film celebrates its 75th year of family-friendly content.
Ebitda loss was Rs 35 crore, compared to Rs 69 crore in the first half of the previous fiscal year
KBC has been a medium for contestants to put across their stories
He has the highest-ever recognition score of 92 per cent.
To enhance the adoption of this healthy food for daily snacking and gifting
