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Star Movies: Getting the Right Picture

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Among the English entertainment channels there was a fair bit of activity that Star Movies did. In order to add variety it aired the TV series Lost. In keeping with the show’s theme of mystery, adventure and intrigue, the promotion was driven by a teaser campaign that highlighted people who have been Lost. The thrust of this was also the microsite created at www.indya.com.

Traffic from the teaser communication was driven to the site. A watch-and-win contest on the website was held where participants were asked questions pertaining to the episodes just aired, and original merchandise from the show was given.

A series of “missing/lost” poster like creatives were used on outdoor sites like hoardings to build intrigue around the show. The band at the bottom of the teaser outdoors were masked with Star Movies logo, tune-in and sponsor logos to complete the communication and announce the show, thereby completing the communication.

On radio there was a five day intensive contest with original Lost merchandise as the big prize. One avenue for any English movie channel to advertise in in multiplexes. Major multiplexes in Mumbai and Bangalore carried Lost promotional branding and launch promos playing before the start of big theatrical releases.

Star Movies also had a presence on-ground. There was a two day activity in multiplexes in malls where activities like a special 15 minute audiovisual playing in the area were held. There were also quizzes on the show, Scream-o-meter where how loud one can scream for help if you are Lost was measured. There was also a special Lost jigsaw puzzle, which has to be put together in two minutes.

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As far as direct marketing was concerned there was a special “message in a bottle” that took the form of a letter from the survivors of Oceanic Flight 815. The back of this detailed the show.

Meanwhile in Diwali the channel premiered Shrek 2. It did an outdoor campaign to push the film with key hoardings at the most prominent locations in Mumbai highlighting the film. Radio spots were usded and also trade e-mailers, which were sent out in order to target the trade community.

In order to build a closer connect with ad agencies an inside a Shrek Inflate paid a visit to agencies in Mumbai and happily obliged all those who wanted to capture a moment with him. Each picture was placed in a Star Movies branded photo frame that read “Shrek & Me” and was handed over personally by Shrek. Shrek also paid a visit to various publications.

Print ads carried the message “Shrek’s coming and look what he’s bringing with him… 100 Hours of Non Stop Blockbusters.” Online separate microsites were created for Shrek 2 and 100 Hours of Non stop blockbusters.

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Movie Channels

Laughs meet chills as ‘Jhamkudi’ hits TV screens

Shemaroo Josh conjures a family fright-fest on 14 November

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MUMBAI: Get ready for a hauntingly good time as Jhamkudi, the Gujarati blockbuster that cast a spell on cinema-goers, makes its world television premiere on Shemaroo Josh this 14 November at 7 PM.

Directed by Umang Vyas, the film takes viewers to the eerie village of Raniwada, where Navratri celebrations are overshadowed by the curse of a vengeful witch. Enter Bablo, a quirky real estate agent, and Kumud, a royal heir, whose fates collide in a hilarious and spooky chain of events that’s equal parts chaos and charm.

The film stars national award-winning actress Manasi Parekh, who shines once again with her trademark depth and grace, alongside Viraj Ghelani, the digital sensation whose comic timing is as sharp as ever. The stellar ensemble also includes Ojas Rawal, Sanjay Goradia, Jayesh More, Krunal Pandit, Chetan Daiya, and Bhavini Jani.

Blending goosebumps with giggles, Jhamkudi proves that even horror can have heart. With its sharp writing, witty dialogues, and a dash of desi masala, the film promises an evening of family fun that’s both thrilling and thoroughly entertaining.

So mark your calendars, grab some popcorn, and tune in to Shemaroo Josh on 14 November at 7 PM for the perfect mix of fright and delight, because this witch tale is all about wicked fun!
 

 
 
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Movie Channels

Zee reels in record highs with a blockbuster show of movie magic

With 28.7 percent share, Zee’s movie channels script a box office story on TV.

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MUMBAI: In a cinematic twist worthy of its own premiere, Zee Entertainment Enterprises Ltd. (‘Z’) has pulled off a blockbuster of its own recording a three-year high share of 28.7 per cent in the Hindi movie cluster in Q2FY26. Proving that great storytelling never goes out of style, the content and technology powerhouse has reaffirmed its dominance in India’s ever-competitive movie broadcast landscape.

Leading the charge is Zee Cinema, which reclaimed its position as the No. 1 Hindi movie channel (15 plus HSM Urban) this quarter. Its line-up of premieres from the rural rumbler Jaat to the slick actioner Game Changer pulled in massive audiences. But it was Pushpa: The Rule – Part 2 that truly stole the show, delivering the highest-rated movie premiere of FY26 so far. The last film to achieve a similar feat? Gadar 2, also a Zee Cinema triumph from November 2023.

Meanwhile, Zee’s Free-to-Air dynamos Anmol Cinema and Zee Action flexed their reach muscle, becoming the most-watched channels across all languages and genres. Each channel drew in more than 116 million viewers, proving that free TV still holds unbeatable sway in Indian households.

The story doesn’t end in Hindi. Zee’s regional clusters continue to script their own success stories. In Marathi, Zee Talkies, Zee Yuva, and Zee Chitramandir maintained their near-50 per cent market share, with the world television premiere of Phullwanti delivering the highest ratings of the quarter. Down south, Zee Thirai (Tamil) and Zee Cinemalu (Telugu) kept their leadership intact, while Zee Biskope in the Bhojpuri belt ranked among the top three in its market, a cinematic sweep across regions.

“The growth of our movies cluster across languages is a strong reflection of our content strategy focusing on new super-hit premieres, classic titles from our library and data-driven curation,” said a company spokesperson. “The genre’s unmatched reach and strong resonance amongst male viewers and the youth also enable it to deliver scale and strategic value to advertisers across markets.”

And those advertisers are clearly tuning in. The genre’s steady viewership and distinct audience base make Hindi movie channels a mainstay in media mixes for India’s top ten advertisers. In September 2025 alone, Zee’s 22 movie channels across six languages reached over 550 million viewers, a testament to the scale and staying power of its cinematic empire.

From Hum Aapke Hain Koun and Karan Arjun to RRR and Bobby, Zee’s vast film library continues to bridge nostalgia and novelty. Some titles have reached iconic status Hum Aapke Hain Koun, for instance, has been watched by a staggering 250 million people over the past five years, roughly equal to the population of the world’s fifth most populous country.

As Zee continues to blend data with drama and strategy with storytelling, it’s clear the brand isn’t just broadcasting films, it’s curating a cultural phenomenon. For millions of viewers across India, the show must go on and with Zee, it most certainly will

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Movie Channels

Lights, camera, boo! &pictures turns full on spooky

Fun, frights and filmi chills collide in a thrilling movie marathon

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MUMBAI: Trick or treat, but make it filmi! This Halloween, &pictures is turning up the spook-o-meter with ‘Full On Halloween’, a fun-horror movie marathon airing all day on 31 October 2025. Promising goosebumps, giggles and ghostly surprises, the channel is set to deliver a perfect mix of fright and fun.

From eerie small-town tales to supernatural showdowns, the line-up packs in something for everyone. The chills kick off at 8:45 am with Kakuda, starring Sonakshi Sinha and Riteish Deshmukh, followed by the mischievous The Bhootni at 3:15 pm, featuring Sanjay Dutt, Palak Tiwari and Mouni Roy. At 5:30 pm, Phone Bhoot dials up laughs and scares with Katrina Kaif, Ishaan Khatter and Siddhant Chaturvedi, before the visually rich folklore fantasy Tumbbad closes the night at 10:40 pm.

Adding to the fun are K3 Kaali Ka Karishma, Om Bheem Bush, and Bhaagmathi, keeping the thrills fresh and spooky spirits high. With a blend of humour, horror, and high-energy storytelling, Full On Halloween promises a day where jump scares meet joyrides.

So this 31 October, grab your popcorn and your courage, because Halloween on &pictures isn’t just on… it’s Full On! 

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