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Finance veteran with two decades of experience joins PepsiCo to stir growth
Veteran FMCG and textiles leader takes charge as the company sharpens its lifestyle ambitions
Hire to drive end-to-end innovation and accelerate growth across the portfolio
The spirits veteran brings 2 decades experience from stints at Diageo, Coca-Cola and Pernod Ricard
With 15 years’ expertise, Shangari to shape narratives for India’s online skill gaming.
The understated dealmaker steps into the hot seat to power JioStar’s TV and OTT juggernaut.
Bold, spicy, and irresistible: Introducing the Schezwan Chutney Kurkure®, a desi Chinese delight
The campaign emphasises the light texture of Lay’s wafer chips.
The collection blends Lay's playful energy with HUEMN's edgy style.
The Mountain Dew x KBC campaign will be amplified through a TVC and a 360 campaign.
Quaker launched the findings of ‘Bowl of Growth’ program addressing malnutrition in India.
Recognised for groundbreaking campaigns in sports and sustainability.
The stamps feature woman farmers and acknowledges their critical role in agriculture.
Pepsi steps into a dynamic new era with a new look and exciting culture-first experiences.
Clinches 11 awards for Gatorade, eight awards for Lay’s, and a bronze for Mountain Dew.
Gatorade will be available in all three flavors: blue bolt, orange, and lemon.
The campaign draws inspiration from fans' overwhelming support for newcomers this cricket season.
The film is filled with thrilling stunts and lots of adrenaline making it an enjoyable watch.
Yeh Dil Maange More returns with superstar Ranveer Singh, infusing fresh energy.
The TVC features Slice’s new brand ambassador, Nayanthara for the first time.
The partnership is aimed at deepening Slice’s connection amongst consumers.
Pepsi steps into a dynamic new era with a new look and exciting culture-first experiences.
The first Turf ground will debut in Mumbai, with subsequent drops scheduled for other major cities
The TVC sparks a playful Lay's showdown with the duo in quirky scenarios.
Unveiled by celebrity couple, Kiara Advani and Sidharth Malhotra.
Embarks on an exciting new chapter, enlisting the dynamic duo to spearhead its journey.
He will be seen further elevating the brand’s new ‘Super Duper Refresher’ positioning in India
Dhoni features in a new campaign – No Lay’s, No Game.
The rolled fiery tortilla chip is adapted and customised for the Indian palette.
Based on the significance of hydration in contributing to achieving great performance.
Aim to make snacking even more rewarding.
Campaign piques curiosity with 'Sting Blue Current, Kamaal ka Current’ in a new film.
Kurkure Chaat Fills is a savoury snack that comes with a centre filling.
Welcomed him to the Gatorade family with a 3-year association.
This partnership aims to inspire the new generation to stay active and embrace sweat.
Inspired by the global platform, Flamin’ Hot; has been customised for the Indian palate.
Its consumer portfolio of beverages and foods will now be available across the ONDC network.
Set to benefit over 17,000 people across 7 villages.
The pandemic led lifestyle changes are leading Indians to adopt habits that support healthy ageing
The agency now handles FMCG company’s media, creative and digital business.
To further strengthen creative and digital mandate for foods and beverages portfolio.
Singh to succeed Viraj Chouhan, who takes up a new role as VP global market communications
Kovoor is a PepsiCo veteran, having completed 28 years with the company.
Its new TVC with Ishaan Khatter highlights the message of ‘Ghar Par Lay’s, Always!’.
Viewership and marketer's spending should improve this year on, was the general opinion.
The video campaign features tasty and nutritious breakfast recipes on YouTube.
It is an ode to farmers, factory workers and truck drivers etc
Akshay Kumar to bring his quirky, masaledaar magic to the world of Kurkure
‘Namumkin Mein Hi Naam Chupa Hai’ is consistent with ‘Risk Utha Naam Bana’ campaign
It is Badshah and Now United’s first single together
