Previously, Dhagat was head of supply chain at Loreal India’s consumer division
Bajwa will be based out of the Gurgaon office.
Jain was previously associated with FMCG major Unilever as head of IT
The FMCG major posted a net profit of ₹204.15 cr in the Jan-March quarter year ago.
The vaccination drive will cover as many as 1,700 employees across the three countries.
Even in pandemic times, television continues to remain the platform of choice for advertisers
Sundaram has a strong track record in both customer development and marketing.
Agency to help amplify brand’s presence in the Indian market.
Consolidated revenue surged 25 per cent to close at Rs 2,337 crore.
Brands will not pull out but be very cautious about media spend.
The foods portfolio grew 134 per cent in value terms in the quarter.
E-commerce penetration is expected to cross 10 per cent in the coming five years.
News genre showed the highest growth in ad volume, followed by GEC and movies.
Domestic sales rose by 10.2 per cent during the quarter.
Das has more than 20 years’ experience in the FMCG sector.
FMCG, auto, education sectors contributed the most to print ad revenues.
Due to the pandemic, the segment de-grew by 60 per cent last year.
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Hopes to draw on its 200-year heritage to tell the story of its purpose & transformation.
FMCG and e-com categories grew by 36 per cent and 21 per cent respectively.
No more fence sitters in the digital marketing world now
FMCG, ecommerce and consumer durables remained the top contributors.
The account was won after a multi-agency pitch.
Prior to this, Chauhan was associated with PolicyBazaar as chief product officer
The company is expanding its product portfolio with the launch of Natural Blossom Honey.
Product packaging has gained prominence in Lay’s brand communication.
Net profits rose 19.3 per cent to close at Rs 481.7 crore.
The brand has allotted 60-70 per cent of its marketing budget to digital medium.
The board has declared an interim dividend of Rs 14 per equity share.
The brand aims to initiate pan-India delivery by August.
Ride sharing, environment consciousness, remting goods, online course - are some of the key ones
Year 2019 saw the retail sector facing multitudes of problems
Brands are shifting transaction-based collaborations to long-term advocacy arrangements
The brand is currently focusing on ‘hyperlocal’ marketing
Mohit Burman has been appointed as vice-chairman of the company
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Content discovery, distribution in far-flung areas till now remain a challenge.
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Machine learning has revolutionised media trading & programmatic algorithms based on volumes data
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The Fifth anniversary edition of the BrandZTM India ranking expands to 75 brands
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