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MUMBAI: Major household names such as Hindustan Unilever, Dabur, Godrej Consumer Products, and Marico are preparing to loosen their purse strings, with advertising budgets set to...
MUMBAI: Hindustan Coca-Cola Beverages has elevated Sunaina Dhanuka to head of strategy and chief of staff to the CEO, signalling a sharper focus on long-term growth...
India’s most famous biscuit birthplace joins Mumbai’s long march from factories to finance
Digital crosses 50 per cent as FMCG, autos and quick commerce dominate Adex
Veteran communicator moves to India’s largest PR firm after senior leadership stints
The long-serving commercial chief bows out
Veteran FMCG and textiles leader takes charge as the company sharpens its lifestyle ambitions
HR veteran with 30 years’ experience to lead people transformation agenda
Ex-Mastercard veteran joins to sharpen go-to-market and platform scale
Big spenders and cross-screen campaigns squeeze the most value from cricket
Digital takes the lead as a handful of big brands tighten their grip on ad spending
2025 saw FMCG brands rethink strategies to balance growth, trust, and smarter spending
Small agri subsidiary dissolved as parent sharpens focus on core businesses
The finale hits 4.5 million live viewers as the reality juggernaut posts record reach & watch time
Former Hotstar leader takes charge of regional strategy as the platform sharpens its growth play
Veteran communicator returns to Unilever’s ice cream business to sharpen brand, culture and corpora
Seasoned finance leader joins to steer strategy, governance and investor relations
Consumer goods giants slash budgets amid sluggish demand, dragging ad volumes down 10 per cent
Its s investments in FMCG and new ventures are bearing fruit, with quarterly profit up 4 per cent
Bringing a decade of marketing expertise, Akash Nihalani aims to scale RCM’s brand impact
Winning paper reimagines India’s population map; two studies named runners-up
A fizzy collab brings reel to real with Jugaaro, blending mindful drinking and storytelling
Rural share of super-premium FMCG jumps from 30 per cent in 2021 to 42 per cent in '25
She takes managing partner role after three-year stint at GroupM agency
Tier 2 creators, AI tools, and short-form videos fuel strategic shift in digital adEx
Digital leads record growth as total spends set to hit Rs1.37 lakh crore
CMO exits after leading brand strategy through key transformation phase.
Jain moves overseas; Pankaj returns from Indonesia to take charge as head of IT
Ex-Abbott and Dabur marketing ace to steer P&G account as GM – client services
From ad credit lines to Valentine’s vibes, Flipkart’s funnel now fits every flavour
From ACs to ad films, Indian brands decode how AI is transforming everything.
FMCG giant posts revenue growth despite cost pressures, announces Rs 6.50 interim dividend
From soap operas to soap commercials, TV ads surged 14 per cent in 2024. Here’s the juicy recap
Ex-Zydus Wellness, Udaan finance veteran to bolster Poshn's global ambitions
At Viacom18, he consistently delivered revenue growth & drove innovative ad solutions
Bikano marketing head Kush Aggarwal says their availability online is exploding the category
Seasoned FMCG professional to lead sales strategy at Haldiram Foods International Ltd.
55 per cent of parents are allowing full discretion to their kids over career choices.
Brands are leaning into innovative digital marketing trends that make their presence felt.
January held the highest share of print ad space at 20 per cent.
Tata Consumer's Q2 FY25 revenue up 13% YoY; profit hit by cost inflation, acquisition expenses
This campaign aims to add a tasty twist to the way consumers perceive and experience ghee.
This playful yet strategic approach is reshaping how FMCG brands interact with their audience.
Saffola launches its new Muesli range, making breakfast exciting through Flavour & Crunch!
It shows that return on investment from digital trumps other mediums for the FMCG sector.
Mumbai: PoloQueen Industrial and Fintech Ltd, a BSE-listed leading FMCG player, has announced it has roped in Bollywood actress Raveena Tandon as its brand ambassador. The...
These agencies craft personalised campaigns that resonate with consumers on a deeper level.
TV and digital lead FMCG advertising trends, print and radio hold ground.
HUL which owns many brands reduced the fixed margin by 60 basis points.
The ergonomics of packaging design aspects have been carefully curated
