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Highest number of violations in online learning & healthcare segments
As the 14 June deadline for the code compliance nears, we find out what influencers have to say.
Amul’s ad on vegan milk sets PETA off, into a tweetstorm.
Majority welcomes the transparency and legitimacy it will bring to a hitherto unorganised market.
The guidelines become applicable from 14 June and clearly specify the do's and dont's.
ASCI said virus protection claim misleading, wanted modification
ICAS is a global platform of self-regulatory organisations set up by the European Advertising Stan
The OOH advertising platform claims to have the only LED screens on waters in India.
The programme seeks to unite industry leaders globally to end gender-based stereotyping in ads.
ASCI's on a journey to bring brands in tune with the larger shifts in society on gender narrative.
ASCI received 6,527 complaints of ads with false claims last year, of which 2,357 were upheld.
It has advised all channels to comply with the recent ASCI guidelines.
Interestingly, viewership of digital ads is the same in rural areas and metros.
The regulatory guidelines will be effective from 15 December 2020.
The education sector saw a sharp rise in institutes making misleading and false claims in their ad
It is determining what are surrogates for liquor and what constitutes genuine brand extensions.
Advisory to advertisers so that they can adhere better to ASCI code on misleading advertisements.
ASCI, IAA, AAAI and The Ad Club have given a clean chit to the ad.
The ad has also been approved by ASCI
NEW DELHI: Advertising has evolved into an enormously complex form of communication, with literally thousands of different ways for a business to get a message to...
The complaints were for ads from healthcare, education, beverages, food, and personal care sector.
Over the years, brands have circumvented the rule to create a massive reach of their products.
ASCI monitors 3,000 digital platforms in addition to print and TV.
Kapoor has been part of ASCI’s consumer complaints council for the past five years
The OTT platforms don’t have any advertising code yet for the original content
Textile brands claim that the new products kill the virus shortly after it lands on the surface.
The ASCI team picked over 50 such Covid2019 cure advertisements in April
55 advertisements were from the healthcare sector
It upheld complaints against 208 advertisers in January 2020
The new rules impose stiff penalties on violators of the ad code.
Awards and rankings claimed in advertising to be only from credible and independent bodies.
80 OTHER ADVERTISEMENTS WITHDRAWN POST ASCI INTERVENTION
The new ASCI chairman is positive that brands & endorsers are becoming responsible.
MUMBAI: At the board meeting, following the 33rd Annual General Meeting of The Advertising Standards Council of India (ASCI) held today, Mr. Rohit Gupta, President, Sony...
112 belonged to the education sector, 40 belonged to healthcare.
Advertisers avoided becoming members of ASCI to not abide by its decisions.
67 other advertisements promptly withdrawn, 32 were not objectionable
MUMBAI: During the month of April 2019, ASCI investigated complaints against 206advertisements, of which 49 advertisements were promptly withdrawn by the advertisers as soon as they...
Republic had said it was India’s largest news network with a 184 mn reach
Consumers can reach ASCI through a simple WhatsApp message or via email
MUMBAI: In August and September 2018, ASCI investigated complaints against 590 advertisements. For 131 advertisements, the advertisers promptly ensured corrective action as soon as the complaints...
Shivakumar is the group EP of corporate strategy at Aditya Birla Group
MUMBAI: Ministry of AYUSH had signed a memorandum of understanding with Advertising Standards Council of India (ASCI), for suo moto monitoring of Ayush advertisements appearing in...
NEW DELHI: The Indian government is proposing to amend relevant laws relating to representation of women in mass media with a view to make the law...
MUMBAI: In a pre-emptive step, the Ayurveda, yoga and naturopathy, Unani, siddha and homoeopathy (AYUSH) ministry has constituted a committee to control misleading advertisements and exaggerated...
MUMBAI: The number of cases registered with regard to misleading advertisements has been on the rise. Grievance against Misleading Advertisements is a separate portal by the...
MUMBAI: After stirring the hornet’s nest on the contentious issue of restricting condom ads to only water-shedding hours, the Ministry of Information and Broadcasting (MIB) has...
MUMBAI: India is a country that takes offence at the slightest suggestion of titillation. The Advertising Standards Council of India (ASCI) has approached the ministry of...
MUMBAI: The Independent Review Committee (IRC) of The Advertising Standard Council of India (ASCI), chaired by Justice Mohit Shah (retired), has summarily dismissed two complaints filed...
MUMBAI: At the board meeting of The Advertising Standards Council of India (ASCI) held after the AGM on Thursday, the former vice-chairman of Confederation of Indian...
