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Commitment Seal lets brands signal honesty to consumers
TGRERA, ASCI join hands to keep homebuyers safe from false ads
R K Swamy chairman honoured for over four decades of leadership in global advertising
At India Brand Summit 2025, leaders weigh AI’s power in personalisation and pitfalls.
Pidilite boss vows to keep consumers “front and centre” as ad watchdog sharpens its bite
New rules require clear labelling of sponsored content as concerns grow over blurred editorial line
Real men cry, clean, and care—but you wouldn’t know it from the ads.
Whitepaper flags risks, calls for urgent regulatory clarity on booming prediction markets
New guidelines separate casual plugs from expert advice
Harnessing AI with ethics, transparency, and inclusivity to shape the future of advertising.
Advertising watchdog releases report on how artificial intelligence is reshaping the industry
The paper offers insights for advertisers to adopt DPDPA cookie consent practices
Industry experts to share insights on the Supreme Court's Self-Declaration Certificates mandate
There’s a lot more than meets the eye on the Supreme Court order which is applicable from today.
The industry would like the SC to hear its concerns about the mandate first before going ahead.
Move expected to create greater deterrence and support enforcement
In the last three years, Surrogate advertising remains a concern for restricted categories
Greenwashing refers to false environmental claims about products, services, processes, brands, oper
ASCI has updated its guidelines for ‘Qualification of Brand Extension-products and services’
The guideline emphasises precision and transparency in environmental claims.
The verticals consist of student, professional education, research, and consumer education wings.
Education continued to be the most violative sector for the period from April to September 2022.
Dark patterns are the latest threat to consumer protection.
Descriptive trademarks may invite action under Asci code as well as Consumer Protection Act.
Marico’s Saugata Gupta elected VC while Shashidhar Sinha has been appointed honorary treasurer.
The report processed 4,184 ads across mediums including print, digital media and television.
Nearly 48 per cent of complaints belonged to digital medium.
Days after controversial ads by Layer'r Shot were suspended, the guidelines are extremely crucial.
Netizens take exception to brand’s choice of words; ads not “wrongly perceived”, they outrage.
Everyone in the ecosystem- from advertiser, agency to endorser have a role to play, says Kapoor.
MIB writes to Twitter & YouTube to remove the offending ads for their alleged obscene content.
The heavily celeb-endorsed pan masala market is projected to reach over Rs 70,000 crore by 2026.
No ads will be permitted if it derides on the basis of caste, religion, gender and body type.
Kapoor has been serving as secretary-general at ASCI since 2020.
The 'Endorser Due Diligence' service aims to help endorsers fulfill their obligations under the la
The guidelines will be effective from 1 April.
The tag will now be accepted as adequate disclosure for influencer advertising, ASCI said.
The report is based on ASCI's monitoring efforts of the guideline between July-December 2021.
Findings show key patterns in ads that were considered offensive over the past three years.
Swamy has been elected for a term of four years.
August One Partners LLP MD NS Rajan re-elected vice-chairman
Asci also recommends a framework to guide stakeholders shape gender narratives in a positive way.
The ads barely have any similarities, says the Consumer Complaints Council
To help advertisers mitigate the risk of ads being misleading & ensure more responsible advertisin
The brand has accused the latter of plagiarism in its latest ad featuring Varun Dhawan.
The appointments mark ASCI’s fast-widening focus on digital advertising & platforms.
On the other hand, over 56.7% influencers said that they found the ASCI guidelines to be helpful.
Will deploy technology tools, machine learning & AI systems to measure advertising content.
Only 12 out of 332 ads were able to substantiate the claims they made.
The number of complaints against F&B ads saw a rise during the COVID-19 pandemic.
