Connect with us

e-commerce

Rural India outpaces cities in cash usage and consumption: CMS report

Travel takes Rs 37 of every Rs 100 spent, while insurance jumps to second place

Published

on

INDIA: According to the fourth edition of the CMS Consumption Report released today, the nation’s consumption engine is warming up, powered by a resilient reliance on cash and a structural shift towards formal, value-oriented purchases.

While macro headwinds and GST reforms have shaken the table, households are rebalancing priorities rather than tightening belts. Travel remains the undisputed king of the wallet, gobbling up Rs 37 of every Rs 100 spent. However, a new cautiousness has crept in: insurance has leapfrogged to the second-highest priority at Rs 25, as risk awareness takes root in the national psyche.

The real story, however, lies in the hinterlands. Semi-urban and rural India (SURU) are now outpacing metros in cash usage, with average monthly ATM withdrawals hitting Rs 1.30 crore compared to the Rs 1.18 crore seen in the big smoke. This isn’t just a festive fluke; it is a structural shift. Rural consumption expenditure has grown at 9.2 per cent annually since 2012, faster than the 8.5 per cent seen in urban centres.

Despite the digital surge, the physical shopfront is fighting back. Organised retail chains saw a 22 per cent jump in cash pickups, as 56 per cent of urban shoppers still prefer the tactile thrill of the store. Even as inflation hit a historic low of 0.25 per cent in October 2025, the Indian consumer remains deliberate, trading transient splurges for utility and protection.

Continue Reading
Advertisement
Click to comment

e-commerce

Comet makes e-commerce debut on Myntra with 40 sneaker styles

Published

on

BENGALURU: Culture-first sneaker label Comet has entered Indian e-commerce with its debut on Myntra, bringing over 40 footwear styles to the fashion platform’s 75 million monthly active users. The move marks Comet’s first online retail partnership as it looks to scale beyond its direct-to-consumer roots.

The launch features the brand’s popular ranges including X Lows, Aeon V2 and Alter, alongside an exclusive new design, X Lows Polaris, available only on Myntra. The collaboration strengthens Myntra’s growing sneaker portfolio aimed at Gen Z and millennial consumers drawn to streetwear culture and design-led brands.

Myntra head of category and revenue Ritesh Mishra, said Comet’s sharp design language and community-driven approach aligned with the platform’s focus on trend-forward labels shaping India’s contemporary sneaker culture.

Comet co-founders Utkarsh Gupta and Dishant Daryani said the partnership would help the brand reach a wider audience while staying rooted in its product-first philosophy and close customer engagement.

Built on the ethos “Never shy, never sorry”, Comet has gained traction for bold silhouettes, vibrant colourways and limited-edition drops inspired by cultural nostalgia and storytelling. The Myntra debut signals the brand’s next phase of growth in India’s fast-evolving sneaker and streetwear market.

Continue Reading

e-commerce

Amazon Q4 sales jump 14 per cent as AWS revenue surges 24 per cent

Published

on

SEATTLE: Amazon has closed 2025 with robust fourth-quarter growth across its core businesses, even as spending on sales, marketing and infrastructure continued to climb. The company reported a 14 per cent rise in Q4 net sales to $213.4 billion, driven by solid momentum in North America, International markets and a sharp acceleration at AWS.

Sales and marketing expenses rose 8.7 per cent year on year to $14.3 billion in the quarter, reflecting sustained investment in customer acquisition and brand reach. For the full year, the bill climbed 7.3 per cent to $47.1 billion.

AWS remained the standout performer, with revenue jumping 24 per cent to $35.6 billion in the quarter, its fastest pace in more than three years. North America sales grew 10 per cent to $127.1 billion, while International revenues climbed 17 per cent to $50.7 billion, aided partly by favourable currency movements.

Operating income rose to $25.0 billion in Q4, up from $21.2 billion a year earlier, though the figure was weighed down by special charges linked to tax settlements in Italy, severance costs and asset impairments tied largely to physical stores. Excluding these, operating profit would have reached $27.4 billion.

Net income increased to $21.2 billion, or $1.95 per share, compared with $20.0 billion a year ago.

For the full year 2025, Amazon posted 12 per cent growth in net sales to $716.9 billion. AWS revenues climbed 20 per cent to $128.7 billion, while North America and International segments grew 10 per cent and 13 per cent respectively. Operating income expanded to $80.0 billion, with AWS contributing more than half of the total.

Cash generation strengthened, with operating cash flow rising 20 per cent to $139.5 billion. Free cash flow, however, fell sharply to $11.2 billion as capital spending surged, largely reflecting heavy investment in artificial intelligence infrastructure.

President and chief executive officer Andy Jassy, said demand across cloud services, advertising, retail and emerging technologies such as AI chips, robotics and low-earth-orbit satellites remained strong. He added that Amazon plans to invest around $200 billion in capital expenditure in 2026 to support long-term growth.

The company also pointed to a wave of new AWS partnerships, spanning clients such as OpenAI, Visa, the NBA, BlackRock, Salesforce, Adobe, HSBC and the London Stock Exchange Group, underscoring cloud demand across industries.

Continue Reading

e-commerce

Flipkart elevates Aditya Maheshwari as head of category and P and L for toys, stationery and babycare

Published

on

BENGALURU: Flipkart has elevated Aditya Maheshwari to head of category and P and L for toys, stationery and babycare, placing him in charge of end-to-end business strategy and financial performance across the high-growth segments.

The move follows a four-year stint at the e-commerce major, where Maheshwari served as category head for toys and stationery and associate director for beauty and personal care. During this period, he played a key role in strengthening Flipkart’s position across multiple consumer categories through scale-driven portfolio management.

Maheshwari brings deep experience across India’s startup and e-commerce ecosystem. Prior to his current elevation, he previously worked at Flipkart as a category manager and business development lead in the early phase of his career.

He is also the co-founder of Packflea.com and has held leadership roles including head of alliances at Xoxoday and head buyer at Gozefo.com. His early experience in procurement and sourcing spans platforms such as Giftxoxo.com and buytheprice.com.

With a strong track record of managing large P&Ls and building scalable category businesses, Maheshwari is now set to spearhead Flipkart’s strategic expansion in toys and babycare.

Continue Reading

Latest

Uncategorized8 hours ago

TEST

TEST

I&B Ministry4 months ago

MIB sets OTT accessibility rules, mandates captions and audio description

Platforms get three years to add features for hearing and visually impaired

Hindi4 months ago

Boney Kapoor acquires remake rights of Tamil political satire Thalaivar Thambi Thalaimaiyil

Strong word-of-mouth turns Pongal satire into remake pick

Brands4 months ago

Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

People4 months ago

Zabeen signs off from TV9 after shaping the network’s public voice

Communications leader exits after three years spanning MD office strategy and media outreach.

Sports4 months ago

Dhawan steps up to bat for Delhi’s grassroots sports push

Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.

Brands4 months ago

Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

iWorld4 months ago

Cheekatilo shines in the dark with record debut on Prime Video

A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.

Gaming4 months ago

Checkmate Goes Digital as Chess Joins Esports Nations Cup 2026

From boards to bytes, chess readies for a nation-first showdown in Riyadh.

MAM4 months ago

Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

Brands4 months ago

BCCL profit jumps 53 per cent in FY25 as tax bill shrinks

Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply

Awards4 months ago

Zee Cine Awards 2026 set for fan-first celebration in Mumbai

Akshay Kumar and stars launch awards at NSCI Dome on Feb 28

Brands4 months ago

JioStar absorbs IndiaCast to streamline distribution

Merger creates one-stop hub for content, digital, and delivery

Awards4 months ago

Hamdard honours changemakers at Abdul Hameed awards

NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...

MAM4 months ago

Why the best campaigns today start with insights, not ideas

MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...

Trending

Copyright © 2026 Indian Television Dot Com PVT LTD