GECs
&TV presents epic fantasy Vikram Betaal Ki Rahsya Gaatha depicting the battle between good and evil
Starring Makarand Deshpande, Sooraj Thapar and Ahem Sharrma, the show premieres on October 16th, 2
MUMBAI: The magical and mysterious tales of the courageous King Vikram and the fascinating spirit Betaal, transported the audience to an enchanting world and etched a special place in the hearts of people many years ago. &TV is all set to bring alive this tale in a larger-than-life avatar, giving the fabled narratives a contemporary take through its new epic fantasy Vikram Betaal Ki Rahsya Gaatha. Depicting the tussle between good and evil, the show will take viewers through the quest of the intelligent King Vikramaditya to find the wise ghost Betaal as challenged by the evil Bhadrakaal. On the other hand, the wily Betaal has identified that it is only brave King Vikramaditya who can cause the downfall of the dark Bhadrakaal. Engaging in this battle of brain and brawn, popular television actor Ahem Sharrma will be seen essaying the role of the righteous King Vikramaditya. The versatile theatre and film actor, Makarand Deshpande steps into the shoes of the witty Betaal, while the powerful character of Bhadrakaal will be played by veteran actor, Sooraj Thapar. The show brings together a strong ensemble cast including names like Ishita Ganguly, Amit Behl, Sonia Singh amongst others. It is slated to go on air on 16th October 2018, every Monday – Friday at 8:00 pm only on &TV.
Artistically portraying Vikram’s several futile attempts to bind the free spirit’s tail to himself, Vikram Betaal Ki Rahsya Gaatha showcases the challenges faced by the King while choosing between right and wrong. Through captivating illustrations, it will also bring forth the untold story between Betaal and Bhadrakaal and the repercussions of their starkly opposite ideologies. With each character having a magnificent and strong appearance, the show will take viewers through the three contrasting worlds of Vikram, Betaal and Bhadrakaal, while also offering a vital life lesson at the end of each episode. Peninsula Pictures, headed by Alind Srivastava and Nissar Parvez along with Writer and Creative Producer of the show, C. L. Saini are the creative minds behind this epic fantasy.
Commenting on the new fiction offering, Vishnu Shankar, Head, &TV said, “Vikram Betaal Ki Rahasya Gaatha is one of our most ambitious projects and we are proud to present it on such a majestic scale. It’s also one of the first few shows to launch right after the break of our new brand campaign ‘Hai Khaas Har Andaaz’ and takes forward the ideology. At the heart of the show is an effort to convey gems from Indian culture and traditional knowledge to the society and families in an entertaining manner suitable to today’s time. We are sure it will revive childhood memories of the evergreen tales of Vikram and Betaal, adding a hint of nostalgia yet giving the new generation a chance to live this epic fantasy and gain some valuable lessons. Apart from the grandeur involved in the show, the characters have been mounted on a huge canvas and audiences can expect nothing short of a visual spectacle.”
Talking about the show, producers Alind Srivastava and Nissar Parvez, Peninsula Pictures said, “While a small segment of the Indian audience might have seen the stories of Vikram and Betaal, a large part of them have not even heard about the characters or the stories depicted in these tales. Vikram Betaal ki Rahsya Gatha will not only attempt to bring forth several stories that have been lost in time but will also concentrate on the real and untold stories of Vikram, Betaal and the infamous character, Bhadrakal. With a modern look and feel to support these characters, the story further delves into the making of King Vikramaditya and his journey to be the royal and poised King that he is. The essence of these timeless classics remains the same, but the characters and stories have a younger and edgier vibe to them which is sure to appeal to the younger audience as well.”
Returning to television after 20 long years is acclaimed theatre artist, director and film actor, Makarand Deshpande, essaying the character of Betaal. He said, “I am looking forward to play Betaal in Vikram Betaal Ki Rahasya Gaatha. He is an intelligent and generous spirit who wishes to help humanity in any capacity. His clever and tactful way of throwing challenges at the great King Vikramaditya in the form of riddles showcases the wise and free-spirited side of him. Unlike the original character, the new Betaal is a friendly spirit that floats in the air and will have an ivory appearance. He has a misty tail for his legs that will wrap around King Vikramaditya’s waist. The character is sure to appeal to the audience and I hope this new creation also works its magic, just like the previous rendition of Vikram and Betaal did.”
Adding to his excitement on playing the character of King Vikramaditya, the popular actor, Ahem Sharrma said, “I am very happy that I have the opportunity to play the character of King Vikramaditya in Vikram Betaal Ki Rahasya Gaatha. Vikramaditya’s name itself reflects the strength and bravery of the King of Ujjain. Although he is praised by many for his intelligence and righteousness, he possessed an egoistic trait that compelled him to take up Bhadrakaal’s challenge of capturing Betaal. It’s this weakness of his that constantly finds him torn between choosing the good and evil. He has an authoritative aura surrounding him which has been proficiently incorporated in his modern-day look consisting of leather tunics, royal golden embroidery and fine jewellery complemented with a shining golden sword that reflects upon his opulent life. I am really enjoying portraying this powerful character and I hope that the audience love and appreciate this new version of the classic tale.”
Thrilled about essaying the grand and powerful character of Bhadrakaal, actor Sooraj Thapar said, “Until now Bhadrakaal was often just a character many had heard of, but for the first time the audience will see the character of Bhadrakaal prominently in Vikram Betaal Ki Rahasya Gaatha. His evil and cunning side is represented through his magnificent, dark and unusual avatar. Extremely sharp with his moves, Bhadrakaal has a manipulative charm which he often uses to his advantage to get what he wants. With an extreme power and control over the five elements of earth in his hand, he often finds ways to be a constant obstacle in Vikramaditya and Betaal’s story. Bhadrakaal’s dark world and tussle with Betaal is sure to add more intrigue to this epic show.”
Get ready to enter this sawalon ki maya, jawabon ki duniya, as &TV presents the timeless legend Vikram-Betaal’s collection of iconic tales in a present-day avatar with Vikram Betaal Ki Rahsya Gaatha.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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