GECs
Epic channel unveils its logo & shows line up
MUMBAI: As Epic channel elevates its brand proposition to the infotainment space, it is all set to take on an innovative brand identity. Poised to be the only Hindi language India-centric infotainment channel, Epic will soon unveil its new logo and fresh programming, with the new seasons, new shows and new avatar going live on TV from 4July.
Interpreting the new brand logo, a feature that prominently stands out is the simple dot on the ‘i’ of Epic. The dot in the logo represents a Loupe – a small yet powerful magnifying device commonly used by jewellers to observe things closely and minutely. The design is symbolic of the channel’s promise of focusing on and revealing the finer details and various facets of India.
The colours used in the logo depict deep meanings in the Indian culture and beautifully spell out the spirit of this country, where gold signifies prosperity and magnetism, whereas brilliance comes together with the dynamism, richness and fieriness of the shade red. The new lowercase font of the logo aims to subtly convey the younger and approachable positioning of the channel.
The crux of the channel’s ethos lies in exploring India’s untold stories, facts and possibilities. The channel will be introducing a slew of new shows taking Indians on an EPIC journey throughout India.
With a massive fan following for its previous two seasons, ‘Devlok by Devdutt Pattanaik’ Season 3 starting from July 4th, will take viewers on the voyage to delve deeper into the fascinating world of Hindu mythology. Famous mythologist Devdutt Pattnaik, tells stories from the tomes of Indian mythology in his inimitable style.
Celebrated Chef Ranveer Brar has come on board for a revamped avatar of Raja Rasoi – ‘Raja Rasoi Aur Andaz Anokha’ which will air from July 7th. Unlike conventional table top cooking shows, Raja Rasoi and Andaz Anokha will be a conversational and discovery-oriented programme with the maverick chef experimenting and deconstructing old and new flavours.
Another content series set to intrigue audiences on the channel will be ‘Drishti’ – a tastefully curated collection of documentaries that explore the diversity of India. Airing from July 10th, the series narrates varied perspectives told with a distinctive style, from art and culture to ecology and ethnicity. They reveal quirky stories, examine traditions as well as traverse unique landscapes, featuring unsung heroes and provide a fresh insight into India.
Perhaps the most awaited amongst Epic’s launches will be ace cricketer Virender Sehwag’s first-ever stint as a show host – ‘Umeed India’, scheduled to be aired on July 20th. The series will reveal famous and lesser-known promising athletes, who are preparing to make India proud at international sporting events including the Olympics. The 13-part series will see Virender travelling across corners of India to the players’ homes and training academies to give viewers a first-person account of our sportspeople and their strenuous journey towards glory.
Other shows in the pipeline includes a unique travel series through India – Indipedia – hosted by a Hindi-speaking Caucasian anchor who explores the Indian commonplace; the stories behind which are lesser known even to Indians. Faith Diaries – an account of holy sites of India stitched together by the tales of the pilgrims is another much awaited offering.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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