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Media maven Ashish Bhasin is a man on the move! Literally, as the scholarly looking jet-setting Bhasin is constantly thinking of new ways to innovate; exploring...
MUMBAI: Rediffusion DY&R India’s media division The Media Edge (TME) headed by Divya Gupta is gearing up for some high-profile campaigns. The media independent is also...
NEW DELHI: Triton Communications has been allotted the advertising account of Honda Eterno, the four-stroke scooter designed exclusively for Indian market by Honda Motorcycle and Scooter...
CALIFORNIA: It may have been the least watched Oscar telecast ever in the US but a study shows that TV and Internet advertisers have reason to...
MUMBAI: After the Australian tourism board promoting its business through Balaji Telefilms’ soaps likeKyunki Saas Bhi Kabhi Bahu Thi and Kasutii Zindagi Kay, it is BBC...
MUMBAI: King Khan will now endorse ITC Ltd-Foods Business’ flagship brand Sunfeast. Shahrukh Khan (SRK) will be endorsing the entire range of snacks under the umbrella...
LONDON: Is advertising on television really a value for money proposition? Not if you go by the findings revealed in a recent study by the London...
MUMBAI: Raymond Apparel Limited – which claims to be the pioneer in the men’s readymade industry in India with its brands Park Avenue, Parx and Manzoni...
MUMBAI: Madison Communications chairman and managing director Sam Balsara has announced the elevation and appointment of Veena Gidwani as Chief Executive Officer of Madison Public Relations....
CHENNAI: Battery and torch maker Nippo is all set to increase its market share. In a strategic decision to enhance its brand image and challenge the...
CHINA: BBC has joined forces with China’s media and internet services company, Sina, to launch a unique mobile phone service, which will teach English to upto...
MUMBAI: MSN today announced new opportunities for advertisers to more deeply integrate their brands into consumers’ overall communications experience with the latest version of MSN Messenger...
MUMBAI: With the brouhaha over the pesticide controversy having died down for the cola majors, Coca Cola has announced a number of on-ground activities for the...
MUMBAI: So you want to be a model, then Star World latest offer might just be of some interest. Star World in association with Elle Magazine...
NEW YORK: Ad agencies are fulfilling their duties of being responsible corporate citizens. An integrated campaign from the WPP group agencies OgilvyOne, Ogilvy PR and UniWorld...
MUMBAI: The day of reckoning is at hand! The ad industry’s night out! The Abby awards, the Oscars of Indian ad awards, will honour creative excellence...
MUMBAI: Pepsi’s summer campaign, boasting a casting coup of actors will launch on television from tonight. Conceptualised by Pepsi’s ad agency JWT, the TV spot has...
NEW DELHI/MUMBAI: Finally. The Sony Entertainment Television Indian account, after weeks of speculation, has moved from Roger Periera Associates to Genesis PR later this month. While...
MUMBAI: India’s premier business channel, CNBC India will partner Sun Microsystems and SAP India to launch the fourth in the series on industry vertical forums –...
MUMBAI: Pizza manufacturer Pizza Hut has appointed model Malaika Arora Khan as the new face for its recently introduced product Freshizza. The company has...
MUMBAI: indiantelevision.com and SportzPR – the communications consultancy focusing exclusively on the business of sports – present yet another first from a growing list. SportzBiz 2003,...
LONDON: Marketers looking at new innovative approaches to spread brand awareness are letting their imagination run wild. However, their wacky strategies could be a blessing in...
MUMBAI: WPP Media India has added yet another feather to its cap. The company comprising MindShare, Maximize and MindShare Fulcrum has won ‘Agency of the year’...
MUMBAI: Just how much has Extraaa Innings expanded the “non-purist” cricket audience base? That Charu Sharma, his “angels” and crew, were expected to beat the “few...
MUMBAI: Trust him to pull it off and marketing whiz Raj Nayak has done it once again. This time, he’s shaking hands with MSN India for...
VIRGINIA : America Online, one of the world’s leading interactive services company, has announced the appointment of Leonard Short as Executive Vice President, Brand Marketing. Short...
MUMBAI: Technology firm Samsung has launched its new, sporty bar type colour phone the SGH C210 in the Indian market. The company states that the SGH...
MUMBAI: Mind Space Events (India) is organising a marketing seminar on Pester Power: The Increasing influence of Kids in today’s buying decisions in suburban Mumbai on...
MUMBAI: The Dubai Department of Tourism and Commerce Marketing (DTCM) recently conducted a three-week-long advertising campaign on the BBC World TV that gave millions of viewers...
MUMBAI: The phenomenon of in-film advertising is helping to build brands and proving to be a revenue-spinner for several ad agencies. Film placements are currently raking...
NEW DELHI: Mumbai-based advertising production firm Corcoise Films has produced a television commercial for Malaysia’s telecommunication major Maxis Communications’ cellular network. Maxis account is handled by...
NEW DELHI: Henkel SPIC, the Chennai-based FMCG giant has signed on TV Ad Indx to provide consolidated ad monitoring services for it’s range of products which...
Abraham Maslow (1954) attempted to synthesise a large body of research related to human motivation. Prior to Maslow, researchers generally focused separately on such factors as...
NEW DELHI: The Ministry of Tourism, Government of India has tied up with Discovery Channel, to air the prestigious international TV campaign called Incredible India. The...
MUMBAI: Percept IMC has won the prestigious 14th annual All India Media Trans Asia Cup beating Triton Communication by 169 runs for the fourth time. For...
NEW DELHI: J Walter Thompson (JWT) has won the Xerox account in a closely contested pitch with FCB Ulka. The account was previously with Lowe and,...
MUMBAI: Zee and Godrej have announced that they will host the first mega Bollywood Awards show on Saturday. The Godrej FairGlow Zee Cine Awards take place...
MUMBAI: Nimbus will launch the first ever “Loyalty Rewards” programme for Indian television advertisers from 14 January 2003. The programme is in recognition of the role...
MUMBAI: Mahindra & Mahindra’s indigenously engineered SUV Scorpio ended 2002 with three prestigious National awards – the Car of the Year Award from Business Standard Motoring;...
NEW DELHI: Wunderman, the world’s leading direct marketing agency, has appointed Rajat Sethi as CEO of its Indian operations. Wunderman is one of the largest integrated...
MUMBAI: It’s paying out big money. And not just in prizes. Playwin, the online lottery wing of Subhash Chandra’s empire, has set aside a mammoth budget...
MUMBAI: Hearing MAX and the DD-Nimbus combine tell it, it would appear that both sides are well on target to achieve their sales targets for the...
NEW DELHI: The International Cricket Council (ICC) has finally realised that it cannot do everything on its own, especially in India, and that it needs an...
MUMBAI: Madison Media, part of the Rs 5.5 billion Madison Communications, has bagged the media account of Kotak Mahindra, one of India’s leading financial institutions that...
MUMBAI: The Kyunkii… and the Kasauti…. teams will have company during their Oz-land tour! Gaurav Bangia and Sarita, the first-ever winners of Zee’s Sa Re Ga...
MUMBAI: Mountain Dew, the neon coloured citrus tinged carbonated drink that Pepsi launched in Mumbai on Thurday, will feature prominently in the television commercials the company...
MUMBAI: B4U is pulling all strings possible to mark its presence amongst leading music channels. Close on the heels of the recent tie-up with Cafe Coffee...
MUMBAI: The Advertising Club Bombay’s Value Creation seminar on marketing entertainment and their growing inter-dependence last weekend threw up a possibility that telecom, entertainment and content...
NEW DELHI: Nestle India bagged the Best Package Design Award and Portfolio Registering Highest Sales Growth Award at the second Annual Indian Dairy Awards presented at...
MUMBAI: Sony has announced that it is offering viewers a chance to choose their very own “Sony My Miss” for the fifth consecutive year. Viewers can...
TEST
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...