GECs
GECs aim to retain viewership with 8 show launches in March
MUMBAI: March is all set to be a mega launch month for entertainment with eight big-budget shows debuting on six general entertainment channels (GECs)—Sony Entertainment Television (SET), Colors, Zee TV, Star Plus, &TV and Sab TV.
Zee TV has already launched DID Li’l Masters season 4 on 3 March. The upcoming launches that are hitting TV screens in March are Sony’s Shriman Shrimati Phir Se on 13 March at 7.30 pm, Zee TV’s Ishq Subhan Allah on 14 March at 10 pm, &TV’s new dance reality show on weekends High Fever Dance Ka Naya Tevar on 17 March from 8 pm, SET’s new late-night show Yeh Pyaar Nahi Toh Kya Hai on 19 March at 11 pm, Colors’ Bepanah on 19 March at 9 pm, Star Plus’ Kulfi Kumar Bajewala on 19 March at 8.30 pm and SET’s popular comedy Family Time with Kapil Sharma on 25 March from 8 pm onwards.
Though channels are experimenting with new time slots, March is proving to be an ideal month for shows to premiere as the Indian Premier League (IPL) begins on 7 April and will continue till 27 May.
The IPL has a massive roadblock for most Hindi GECs as the nail-biting cricket extravaganza used to routinely cannibalise GEC viewership, sometimes sealing the fate of primetime soaps forever. Now that Star India holds the rights from this year, channels are prepping new shows to capture viewers’ attention.
Looking back at the ten seasons of the IPL, GEC viewership has been subsumed by cricket. With the IPL luring eyeballs, the trend seems to be that audiences give the Hindi GECs a miss during the two months of the year.
In the tenth season, which commenced on 5 April 2017, within three days, SPN India’s Hindi movie channel Sony Max rose to the top of ratings in the Hindi movies genre list for week 15 of BARC 2017 with 14,29,479 (000s) impressions. Sony Max telecast the IPL matches till last year.
However, before the launch of the IPL, in week 13 of BARC India data, Sony Pal led the Hindi GEC (urban + rural) markets with 702,603 (000s) impressions. With a fall in viewership in week 14, however, Star Plus grabbed the first position in Hindi GEC (U+R) markets with 691,210 (000s) impressions and the viewership continued to fall in week 15 with Star Plus leading again but with 678,258 (000s) impressions.
Being grouped in the category of highest viewership is never easy. From creating new time slots to bringing in compelling content, it is always a struggle to retain and attract eyeballs. Therefore, it seems like a smart move on the part of the broadcasters to launch the shows before the IPL starts and get a good hold on viewership.
With the launch of the Shrimaan Shrimati Phir Se, Sony SAB is all set to create ripples in the entertainment genre with its fresh take on the 90s hit comedy series Shrimaan Shrimati by presenting it in a new avatar. The story of the show is based on the premise of ‘love the neighbour.’
Zee TV introduces viewers to the world of Kabeer and Zara who are grappling with the issue of triple talaq first-hand in its new fiction offering, Ishq Subhan Allah, even as the Parliament is debating the case.
& TV’s High Fever Dance Ka Naya Tevar is the new dance reality show offering on weekend time slots. The show will explore the strength of dancing pairs across age groups based on their relationships. The pair can be real-life family pairs such as husband-wife, mother-daughter, father-son or couples.
Partnering once again with Bindu & SJ Studios, SET is bringing a breezy yet absorbing world of romance in Yeh Pyaar Nahi Toh Kya Hai. It’s that shade of love, which is unspoken but palpable, unexpressed but perceptible of Siddhant Sinha (Namit Khanna) and Anushka Reddy (Palak Jain).
Bepanah, premiering on Colors, is a romantic thriller and drama TV series with Jennifer Winget and Harshad Chopra in lead roles. The show is produced by Cinevistaas Ltd.
Star Plus’ new show Kulfi Kumar Bajewala will showcase the journey of Kulfi, essayed by Aakriti Sharma. The new show is being produced by 4 Lions Films and Invictus T Mediaworks.
Comedy king Kapil Sharma is back in a new avatar with Family Time with Kapil Sharma from March 25 onwards. The show will premiere immediately after the Super Dancer Chapter 2 finale, which is on March 24. The new promo of the show was launched on 10 March.
SET has also announced the comeback of ace superstar Salman Khan with his show Dus ka Dum. Speculation, however, is that the show will launch only after the IPL. For now, there seems to be no new show in the pipeline for the upcoming two months.
With interesting shows lined up this month, Hindi GECs are attempting to get viewers to switch their loyalties from the IPL to shows. Since the IPL is on a new platform this time, Star Sports, it would be interesting to see the ratings pan out.
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GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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