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He says it's crucial to build your infrastructure right before you move aggressively into AI
Singh talks about the growth of the D2C brand and plans for 2022 in an exclusive chat.
Understanding the top three social media trends to watch out for in the coming year.
A list of top newsmakers from the world of advertising, marketing & the business of brands
Shah discusses the changing content consumption patterns for English language content
The industry opened to a cautious start in 2021, but still awaits better days
Taking a look at how ed-tech, gaming & crypto brands dominated the sports genre on TV
CBO Manish Kalra on Zee5’s strive to dominate the regional content space in 2022.
Influencer marketing will increasingly drive communication strategy for brands
Exclusive chat with Patanjali Ayurved COO-Media & Communications Anita Nayyar
Migration to a digital environment became the only viable option to stay afloat during pandemic.
From cloud gaming to the Korean wave, how entertainment avenues underwent a shift
With a beta launch in December, the platform is expected to roll out in Jan 2022
Sony YAY!’s Leena Lele Dutta on how the channel kept the kids entertained in 2021
The year saw brands embracing empathy in the way they communicate with consumers
2022 expected to witness increased focus on regional, through digital advertising.
Traditionally TV-heavy categories will increase their digital ad spends in 2022
Sun TV stayed popular in the Tamil category with high viewership.
Sun continues to shine on its namesake broadcaster
MUMBAI: Events are an effective and economical way for companies to interact directly with their target audience. It is the interactive and personal nature of this...
How engagement works in the kids' space
MUMBAI: OYO Rooms has launched a new brand campaign to target year-end holidayers. The light-hearted campaign captures “quirky hotel behaviour” of travellers from all walks of...
