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VRseBuilder tackles traditional training methods' high costs, time demands, and engagement issues.
AR/VR campaigns immerse customers in the brand's world, increasing engagement time.
The brand has organised “Star Weekend” event from 9 to 11 February.
19% of Indian marketers are investing in AR/VR in efforts to promote marketing advancements.
With 5G, brands can use AI, VR, & AR approaches to communicate with consumers faster.
Web 3.0 and AR & VR are being touted as a game-changer in modern marketing.
Advertisers & publishers are likely to build new streaming media formats with better capabilities.
Brands and creators are beginning to leverage the metaverse to capitalise on consumer interest.
It is seeing an uptick in demand for real-life experiences from consumers.
Metaverse is likely to change the brand's way of communicating with customers in new, innovative w
Creators are using VR to boost their creativity and engage audiences in new ways.
Welcomes 100+ top tech graduates at its Technology and Innovation Centre in Bengaluru.
The global metaverse market is expected to reach $1,527 bn by 2029.
Seven in 10 marketers claim to have a comprehensive AI strategy.
Understanding the top 5 technologies that will reshape the marketing industry in the times to come
Virtual and augmented reality technology create a fake but realistic environment
It helps brands to better describe their product
Customers can experience hundreds of Prime Day launches in Virtual Reality at select malls in top
Large scale events require a great deal of ideating, innovating, and brainstorming
The first restaurant brand under this partnership is scheduled to launch in November.
Mumbai: ZEE Entertainment Enterprises Ltd. (“ZEE”), a global media and entertainment powerhouse, has taken a yet another pioneering giant leap by securing a United States (US)...
Tight deadlines holding Indian agencies back: Roopak Saluja, The 120 Media Collective
MUMBAI: Hotly tipped as one of the digital trends to look out for in 2018, virtual reality (VR) has made significant steps towards becoming a more...
NEW DELHI: With Star India, you can always expect the unexpected or something high-octane. In line with this philosophy, the broadcaster, along with its over-the-top (OTT)...
MUMBAI: We all thought virtual and augmented reality (VR/AR) are something in the future, right? Well, no, not really. It is here, right here, right now....
MUMBAI: For the first-ever time in India, Republic TV is all set to launch VR television next week. This was announced at Zee Melt, one of...
MUMBAI: That India’s leading video streaming OTT player Hotstar is making its coverage of the World Kabaddi League available to viewers in 3D Virtual Reality(VR) is...
MUMBAI: That India’s leading video streaming OTT player Hotstar is making its coverage of the World Kabaddi League available to viewers in 3D Virtual Reality(VR) is...
MUMBAI: The Twenty First Century Fox owned video streaming platform is setting new benchmarks. First, it announced that it had become the most downloaded video app...
MUMBAI: The Twenty First Century Fox owned video streaming platform is setting new benchmarks. First, it announced that it had become the most downloaded video app...
MUMBAI: Budweiser’s latest campaign ‘Always Brewing’ derives its genesis from the brand’s core principles of freedom, authenticity and ambition, and engages with today’s generation- who, like...
MUMBAI: Budweiser’s latest campaign ‘Always Brewing’ derives its genesis from the brand’s core principles of freedom, authenticity and ambition, and engages with today’s generation- who, like...
SINGAPORE: Pay-TV has entered a period of significant change. Competition is set to increase dramatically, and, in order to grow, service providers will have to innovate...
SINGAPORE: Pay-TV has entered a period of significant change. Competition is set to increase dramatically, and, in order to grow, service providers will have to innovate...
MUMBAI: With Facebook and Youtube going full throttle to maximise the reach of VR by encouraging 360 degree content on its platforms, it’s no surprise that...
MUMBAI: With Facebook and Youtube going full throttle to maximise the reach of VR by encouraging 360 degree content on its platforms, it’s no surprise that...
MUMBAI: Prime Focus Limited (Prime Focus) has informed the bourses that its board of directors at its meeting held on April 27, 2016, inter-alia, considered and...
MUMBAI: Prime Focus Limited (Prime Focus) has informed the bourses that its board of directors at its meeting held on April 27, 2016, inter-alia, considered and...
MUMBAI: In the marketing industry, digital era is not something being anticipated but a reality that has arrived and the way one interact with digital content...
MUMBAI: In the marketing industry, digital era is not something being anticipated but a reality that has arrived and the way one interact with digital content...
MUMBAI: When talking of marketing campaigns we often come across the term ‘on ground activation.’ While at a rudimentary scale, it’s how a brand markets itself...
MUMBAI: YouTube has trained its eyes on the next big thing in the digital video space – Virtual Reality (VR). The video network has added two...
MUMBAI: In the advertising world, every agency is pushing the bar in order to give the best to clients by using highly efficient creative tools. However,...
