Connect with us
Ad volumes drop 10 per cent, with cleaning products and e-commerce bucking the trend
Print ad space for the auto sector surged by 25 per cent.
Godrej & Boyce Mfg Co led the category on TV, holding a 33 per cent share of ad volumes.
82 per cent of Indian viewers engage with TV ads, the highest ad engagement rate globally.
190+ categories saw growth in ad volumes during May 2022 compared to previous year.
Ad breaks go social as TV ads infuse references to digital platforms.
The survey by Glance says 70 per cent of IPL viewers use smartphones during the matches.
Digital spending currently stands at Rs 21,353 crore and has grown by 35.3 per cent over 2020.
TV advertising globally forecasted to grow by 11.7% in 2021, as per the end-of-year report.
The 14th season of the IPL saw 19 per cent rise in the share of celebrity-endorsed ads.
Increasing TV penetration in emerging markets including India will facilitate global growth says r
Demand for localised content, increased internet penetration to drive M&E growth in India.
Share of TV and print in adex will remain higher than the global average.
Television will reach pre-covid2019 numbers by the end of this year
He will now report to MD Sharad Alwe.
Iris enables sophisticated audience insights
For advertisers, performance of a show is more critical than the time slot.
Digital advertising saw growth of 35 per cent to reach Rs 116.3 billion.
MUMBAI: Some of the biggest tech giants are the biggest spenders on TV.Figures from around the world show the extent to which online businesses are now...
MUMBAI: Financial services firm Edelweiss Capital’s research division’s latest report on the impact of OTT on television in India is surely going to delight the cockles...
MUMBAI: Financial services firm Edelweiss Capital’s research division’s latest report on the impact of OTT on television in India is surely going to delight the cockles...
MUMBAI: Emerald Media, the Pan-Asia company backed by the leading global investment firm KKR, has been keen to invest in the media and entertainment sector. Today,...
MUMBAI: Emerald Media, the Pan-Asia company backed by the leading global investment firm KKR, has been keen to invest in the media and entertainment sector. Today,...
GOA: Is Online Video (read: OTT) advertising eating into TV’s share? That was the question posed by the final session of IDOS 2016 held in Goa’s...
GOA: Is Online Video (read: OTT) advertising eating into TV’s share? That was the question posed by the final session of IDOS 2016 held in Goa’s...
NEW DELHI: A study shows that website traffic rises and falls in direct correlation with TV advertising for majority of call-to-action brands, which depend on immediate...
MUMBAI: With laptops, smartphones and tablets becoming a part and parcel of people’s lives today; internet is bound to become an integral part of advertising and...
National: 2nd August 2013: GroupM ESP (Entertainment & Sports Partnerships), a specialist business unit of GroupM operating inthe field of Entertainment, Sports & Live, Celebrities and...
Archana Kanade is the young and dynamic head of free to air channels business of Zee UK. Her job: increase the cachet that the two channels...
MUMBAI: SodaStream International was informed by Clearcast that the company‘s new global ad campaign had been pulled from transmission and would not be permitted to air...
MUMBAI: Following 3.8 per cent growth in 2011, global ad spend is expected to grow by 4.9 per cent in 2012 to $465.5 billion, according to...
MUMBAI: UK media watchdog Ofcom has launched a review into the UK’s TV advertising trading market. The review will establish whether the way TV advertising is...
MUMBAI: UK based video to mobile firm Yamgo has launched a portfolio of mobile TV advertising solutions. These will enable companies to create brand awareness and...
MUMBAI: US television ratings provider erinMedia and television network ReacTV have filed a antitrust lawsuit in a US District Court against Nielsen Media Research. The plaintiffs...
MUMBAI: Nielsen Media Research’s plan to introduce peoplemeters has upset several broadcast networks in the US including Rupert Murdoch’s News Corp. Their grouse: the metres will...
PARIS: It is not just broadcasters and content distributors that are looking to take advantage of MIPCOM. The event which claims to be the worlds largest...
