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F&B industry topped with 21 per cent during the same period.
The 15th edition of Indian Premier League began airing on 26 March.
The number of advertisers, however, steadily declined in the last two years.
The monthly ad volumes in 2021 surpassed the 2020 and 2019 levels.
The league will be played in Bengaluru sans any LIVE audience
TV ad volumes for all weeks of September 2021 beat corresponding weeks of September 2020.
The 14th season of the IPL saw 19 per cent rise in the share of celebrity-endorsed ads.
Sporta Technologies (Dream11) and Think and Learn (BYJUs, WhiteHat Jr) were top advertisers.
The month recorded the highest ad volumes on TV since April 2021.
There were more than 80 new advertisers during this period.
Lenovo was the top advertiser, according to TAM Media Research.
The auto sector maintained its 9th position as top advertiser on TV.
However, print has yet to regain its pre-Covid sheen in terms of advertising.
Digital to continue challenging for ad pie
TAM AdEx report shows brands from the category advertised way more in 2018 than in 2014
