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It wants to take majority control of meter management firm Meter Management Data Pvt Ltd
Ad volumes in print medium up by two times, while digital saw a rise of 5.5 x during the period.
The category was also a leader in 2019.
Will BARC in its current form be able to withstand the intense scrutiny?
The new tool helps in decoding consumer sentiments in the Indian marketplace.
A TAM AdEx data reveals advertising trends based on ad volumes for the early festive season
Jan-Jun period of 2019 notes 1% increase compared to corresponding period of 2018
Kids channels saw a dip in ad volumes of sugar confectionaries and biscuits
Fans, water purifiers, two-wheelers noted dips in ad volumes on TV
The Southside Story 2018 gives insights into the AdEx trends in South Indian state
In informal meets, stakeholders told TRAI how present system could be made more robust
Mumbai, 30 March: Communication & IT Minister Ravi Shankar Prasad today said the Digital India initiative of the Government is a $ 1 trillion business opportunity...
Mumbai, 30 March: Communication & IT Minister Ravi Shankar Prasad today said the Digital India initiative of the Government is a $ 1 trillion business opportunity...
MUMBAI: With the year 2015 coming to end, the Hindi general entertainment channels’ (GEC) genre has got itself a new leader in Colors, as per analysis...
BENGALURU: How is Balaji Telefilms – India’s leading TV production house – faring as far its contribution to the ratings of its major clients – Star...
MUMBAI: It’s that time of the year again when television channels in the kids’ genre go full throttle to appease their tiny tot viewers. With...
MUMBAI: Colors once again moved ahead and grabbed the first position in Hindi general entertainment channels (GECs) genre according to TAM Media Research data of week...
MUMBAI: Star Plus retained its leadership position in the Hindi general entertainment channels (GECs) genre, while Colors secured the second position according to the TAM Media...
MUMBAI: Even as Star Gold emerged as the number one channel in Hindi movie genre with the premiere of Salman Khan’s Bajrangi Bhaijaan, the movie has popped...
MUMBAI: Colors continues to lead the Hindi general entertainment channels (GECs) genre, while Star Plus witnessed a rise in ratings and secured second position according to...
MUMBAI: Colors has yet again moved ahead of Star Plus to secure the leading position in the Hindi general entertainment channels (GECs) genre in week 41...
MUMBAI: With the entertainment ecosystem going through a dynamic change in India, stakeholders are upping their game and adapting themselves to the new environment by tweaking...
MUMBAI: In the Hindi general entertainment channels (GECs) genre, Star Plus continued to lead the pack, witnessing a rise in ratings as three of its prime time shows...
MUMBAI: In a neck-to-neck tussle for the top slot amongst Hindi general entertainment channels (GECs), Star Plus has pipped Colors by just one GRP to reclaim...
MUMBAI: In a bid to stay head to head with competition, Odisha based Eastern Media has revamped its Odia language infotainment channel Kanak TV as Kanak News. With the re-branding exercise,...
MUMBAI: Merely four months after the new television ratings measurement body Broadcast Audience Research Council (BARC) India entered the fray, the battle of matrices saw a...
MUMBAI: Indian television ratings monitoring agencies BARC India and TAM India have joined hands to form a new meter management company. The new company will...
MUMBAI: After continuous decline in the ratings over the last few weeks, Star Plus in week 32 of TAM ratings, observed an ascend as the channel...
MUMBAI: Stressing on the importance of measurement, IPG Mediabrands CEO Shashi Sinha is of the opinion that with the way things are shaping up along with...
MUMBAI: With 7.4 per cent TVR, Indian Premier League (IPL) finale played between Mumbai Indians (MI) and Chennai Super Kings (CSK) registered the highest viewership of...
MUMBAI: The recently concluded Indian Premier League (IPL) saw a constant growth in each and every segment. As was earlier reported by Indiantelevision.com, this IPL, the ad...
MUMBAI: Global performance management company Nielsen, has appointed Craig Johnson to head up its Reach portfolio in Southeast Asia, North Asia and Pacific, including television audience...
MUMBAI: In a competitive world where every brand is armed with a killer instinct, connecting and making an impact on the minds of the target audience...
MUMBAI: With a view to reach out to a larger audience base, Reliance Broadcast Network will be dubbing its Hindi language historical comedy show Har Mushkil Ka Hal Akbar...
MUMBAI: Backed by the revamp process that started post August 2014 with the ‘forever young’ philosophy, 9X Jalwa is moving forward towards becoming a strong force in the...
MUMBAI: After 45 matches, an analysis by Television Audience Measurement (TAM) signifies that 182 million unique viewers sampled the eight edition of the Indian Premier League...
MUMBAI: Week 19 data, sourced from TAM (Television Audience Measurement) subscribers for the Hindi GEC’s and other genres for both household and individual category, saw most...
MUMBAI: The newly launched television audience measurement Broadcast Audience Research Council (BARC) India has been asked to stop releasing ratings by the Ministry of Information &...
MUMBAI: The eighth edition of the on-going Indian Premier League (IPL) 2015 tournament has seen a 27 per cent jump in viewership from last year according...
MUMBAI: While the Broadcast Audience Research Council (BARC) India rolled out its first set of new television ratings on 29 April, the existing ratings body TAM...
MUMBAI: The Indian broadcast industry finally has a new ratings system as Broadcast Audience Research Council (BARC) India rolled out its debut television ratings data today...
MUMBAI: A total of 52 brands from 28 categories have garnished the commercial breaks between overs and fall of wickets so far in the Pepsi Indian...
GOA: Times Television Network has revamped itself as Times Network with a new tagline – ‘Now or Nothing’ and a new logo. The new logo will...
MUMBAI: Speculation and anxiety over the new television rating system will come to rest by the end of April. Yes! That’s when the Broadcast Audience Research...
KOLKATA: While Broadcast Audience Research Council (BARC) seems all set to formally launch its much-awaited television audience measurement system in phase wise manner starting April, broadcasters...
NEW DELHI: The Indian Broadcasting Foundation (IBF) was today formally impleaded in the Kantar case in Delhi High Court and asked to file its affidavit in...
MUMBAI: The sword has been hanging on Television Audience Measurement’s (TAM) head for a long time now. From NDTV Group’s $1.3 billion lawsuit (though dismissed by...
MUMBAI: Sony Six amassed over 181 million viewers all over India in 2014. The channel saw 40 per cent of its viewership (74.1 million) coming from...
NEW DELHI: The applications of TAM and the Broadcast Audience Research Council (BARC) for registration under the Policy Guidelines for Television Rating Agencies in India notified...
NEW DELHI: According to the latest TAM data, NewsX surged ahead of competition in Week’47. The channel is number one in 6 Metros, with 116, while Times Now...
