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Analytics-led growth lifts the sector nearly 11 per cent as global demand deepens
A star-studded masterclass unravelling India’s media chaos with new rules & fresh voices
New report reveals print's continued dominance in the agri-sector's ad landscape.
Former Viacom18 and Stars N Stripes leader to drive growth for anime streaming giant
Ad volumes up 10.5 per cent, new categories explode.
Excellent Publicity’s report highlights trends in jewellery advertising across platforms
The report explored ad trends during Maharashtra Assembly elections in Sep & Oct 2024.
Print ad space for the auto sector surged by 25 per cent.
January held the highest share of print ad space at 20 per cent.
The F&B sector led with 28 per cent of celebrity-endorsed ads, emerging as the top contributor.
In the print advertising medium, personal healthcare ad volumes fell 3% during Jan-Sep'22.
33 per cent indexed growth in ad volumes was observed in the news genre.
50 per cent indexed growth was observed in GEC in H1 FY22
The 15th edition of Indian Premier League began airing on 26 March.
The number of advertisers, however, steadily declined in the last two years.
Education and gaming categories topped the charts in terms of ad volumes.
TV ad volumes declined by two per cent over the same period in 2020.
TV ad volumes for all weeks of September 2021 beat corresponding weeks of September 2020.
The 14th season of the IPL saw 19 per cent rise in the share of celebrity-endorsed ads.
The month of February saw the highest share of ad volumes for the retail industry.
Sporta Technologies (Dream11) and Think and Learn (BYJUs, WhiteHat Jr) were top advertisers.
TV ad volumes on Tokyo Olympics far outstripped Tokyo Paralympics.
There were more than 80 new advertisers during this period.
Lenovo was the top advertiser, according to TAM Media Research.
The sales are however lower than last year.
Uttar Pradesh & Maharashtra Tourism became the new entrants in the top 10 list
The Southside Story 2018 gives insights into the AdEx trends in South Indian state
Samsung stood third in the TV category.
AdEx reveals political ad-insertions data
New Delhi: The Telecom Regulatory Authority of India wants to know if there is a need to regulate the radio audience measurement and rating services and...
New Delhi: The Telecom Regulatory Authority of India wants to know if there is a need to regulate the radio audience measurement and rating services and...
MUMBAI: With the year 2015 coming to end, the Hindi general entertainment channels’ (GEC) genre has got itself a new leader in Colors, as per analysis...
MUMBAI: Colors continued to lead the Hindi general entertainment channel (GECs) genre and secured leadership position in week 50 according to TAM Media Research data. On...
MUMBAI: According to analysis conducted by S-Group, an Analytical arm of TAM Media Research, week 46 began with the Bihar Assembly Elections, followed by Diwali celebrations,...
MUMBAI: The two Bs that created the maximum buzz at the Indian box office this year were Bajrangi Bhaijaan and Baahubali – The Beginning. While the former starring Salman Khan did...
MUMBAI: While Star Plus held on to its lead position in Hindi general entertainment channels (GECs) category in week 37 for HSM(including LC1) according to TAM Media Research...
MUMBAI: Times Television Network (TTN) has got on-board Colors commercial and digital head Vivek Srivastava to fill in the place left vacant since April this year...
MUMBAI: The hearing on the case between Kantar Market Research and the government of India has been put off to 12 February 2015. The case...
MUMBAI: A decade old now, Eikona, the neutral Public Relations Audit arm of TAM Media Research, is embarking on its next journey. After having set many...
MUMBAI: One stakeholder to be quite delighted with the fact that advertisers, broadcasters and agencies have sorted out their differences on TV ratings is undoubtedly TAM...
It has clearly broadcast its intent: the Rs 37,000 crore Indian TV broadcasting industry wants change in the way TV viewership is monitored in India. Though...
The year 2012 was an action-packed one for the television broadcasting industry. India began its historic journey with digitisation and the first phase kicked off in...
MUMBAI: Star Plus bounced back to the top position among Hindi general entertainment channels (GECs) in the penultimate week of 2012. It was at number two...
MUMBAI: Star Plus stays at the top based on average ratings for the 10 weeks ended 15 December while Colors rules for the last four weeks...
MUMBAI: News broadcasters Association (NBA) has agreed to have resumption of TAM Media Research’s viewership ratings data of all news channels from 9 January, a deferment...
MUMBAI: The first step towards making the Broadcast Audience Research Council (BARC) operational has been taken with the formation of the television audience measurement body‘s technical...
MUMBAI: Indian Broadcasting Foundation (IBF), Advertising Agencies Association of India (AAAI) and Indian Society of Advertisers (ISA) on Monday could not arrive at a consensus on...
MUMBAI: After a ding-dong battle between news broadcaster NDTV and global advertising major WPP, there is finally something one gets to hear from the New York...
NEW DELHI: The pressure on TAM Media Research, India‘s sole television ratings provider, is just not easing. The Information & Broadcasting (I&B) Ministry has decided to...
MUMBAI: Aamir Khan’s television debut show, Satyamev Jayate, has recorded an overall rating of 4.27 TVR (including terrestrial of DD) in the six metros of Delhi,...
