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MUMBAI: If the airwaves could blush, 2025 would have them glowing, because advertisers clearly couldn’t keep their hands off the radio dial. Fresh data from TAM...
The saffron party outspent rivals across media while parties saved for a final fortnight
Print rallies, radio inches up, digital stumbles despite more advertisers
Excellent Publicity report shows TV up 27 per cent, radio 10 per cent, print 26 per cent.
Ad volumes drop 10 per cent, with cleaning products and e-commerce bucking the trend
The report explored ad trends during Maharashtra Assembly elections in Sep & Oct 2024.
The top 10 sectors together added 89 per cent share of ad volumes in Jul-Sep’23.
ICC WC'23 saw 19 per cent indexed growth vs WC'19 in the first 39 matches.
ICC WC'23 saw 22 per cent indexed growth vs WC'19 in the first 31 matches.
ICC WC'23 saw 24 per cent indexed growth vs WC'19 in the first 23 matches.
BFSI ad impressions on digital saw 91 per cent rise during Jan-Jun’23 over Jan-Jun’22.
Half-yearly advertising report for the FMCG sector from Jan-Jun’23.
The half-yearly report is for the period Jan-Jun’23.
The half-yearly report by TAM is from the period January – June’ 23.
Mumbai: TAM AdEx has released its half-yearly report on Celebrity Endorsement from January – June’ 23. According to the report, in Jan-Jun’23, 28 per cent share...
In the print advertising medium, personal healthcare ad volumes fell 3% during Jan-Sep'22.
F&B industry topped with 21 per cent during the same period.
The news genre alone accounted for 44 per cent of the category's ad volume.
190+ categories saw growth in ad volumes during May 2022 compared to previous year.
In Q4, TV witnessed 26 per cent ad volume growth compared to Q1 of 2021.
There were more than 80 new advertisers during this period.
Lenovo was the top advertiser, according to TAM Media Research.
GEC genre topped preference list of personal care/hygiene players during 2020.
HUL headed the list of top advertisers in 2020, followed by Reckitt Benckiser India.
TV witnessed a slump of 35-40 per cent in ad revenues in Covid-period
Car category emerged as the top advertiser with 8% share of ad space.
Digital to continue challenging for ad pie
The market is the least hit in southern India
Food & Beverages saw a dip of 1% in ad volumes
Lizol, Trivago, and Vivo S1 were the top brands to advertise on TV+Print+Radio
A TAM AdEx data reveals advertising trends based on ad volumes for the early festive season
Jan-Jun period of 2019 notes 1% increase compared to corresponding period of 2018
Kids channels saw a dip in ad volumes of sugar confectionaries and biscuits
Radio showed a striking growth as a medium with an indexed growth of 14%
The Southside Story 2018 gives insights into the AdEx trends in South Indian state
Samsung stood third in the TV category.
Highlights: • Food & Beverage Sector Advertising on TV witnessed 7% Ad Volume growth during Jan- Jun 2013 in comparison with Ad Volumes in Jan...
MUMBAI: Bharti Airtel has cut down its advertising on television and shifted allocations to other mediums in 2012, a year marked by slowdown and a difficult...
“Measuring the pulse of Indian TV audiences” – one sees these words almost everywhere in the Mumbai headquarters of TAM India. With services in more than...
