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Analytics-led growth lifts the sector nearly 11 per cent as global demand deepens
She has been at the company for more than 10 years and is looking forward to take it to new heights
Introduction Opening a salary account is a crucial step for individuals entering the workforce or changing jobs. A salary account serves as the primary channel through...
25-34 year-olds are most likely to notice mobile phone endorsements by influencers (53%).
33 per cent indexed growth in ad volumes was observed in the news genre.
Report says NFT sales reached a 12-month low mark in June 2022.
Ad spend has remained on track despite the macroeconomic headwinds that emerged this year.
WATConsult’s research division unveiled its report ‘Digital Commerce in India - Hyperlocal Commerc
Areas in which consumers are expecting to see innovation include entertainment, advertising, retai
It is expected to reach 168 million from 83 million currently.
To oversee media investment plan for Wow Skin Science, Wow Life Science and Body Cupid.
One in four Indians consumed OTT content in the past month.
It is a collection of 15 essays.
Indian consumers are seeking better experiences.
The new tool helps in decoding consumer sentiments in the Indian marketplace.
Nevrekar’s last stint was with Zapr Media Labs as Industry Evangelist.
As a digital marketing specialist, I often get asked by peers, clients and friends alike: “What can marketers look out for in the digital space next...
As a digital marketing specialist, I often get asked by peers, clients and friends alike: “What can marketers look out for in the digital space next...
MUMBAI: As new technology and platforms come in, digital content consumption witnesses a wave of change. In a scenario like this, highlighting the key digital content...
NEW DELHI: Satellite TV (DTH or DBS) revenues will overtake total cable TV revenues in 2015, and the growth of digitisation in India will have a...
NOIDA: “Indian news industry is as vibrant as the different cultures of India,” said GroupM south Asia CVL Srinivas as he presented the keynote on Innovations...
MUMBAI: The Communication Market 2014 report of Ofcom, an independent regulator and competition authority for the UK communications industries, highlights that TV industry generated ?12.9 billion...
BENGALURU: Though a majority of Indians prefer watching ‘live TV’, other forms of content viewing such as streaming or downloading from a computer, internet TV, etc.,...
MUMBAI: The times are changing and so is advertising. Today, the line between traditional advertising and digital advertising is blurring. A new report, Mobile Advertising: In-App,...
LONDON : New research from Strategy Analytics, the global analyst and consulting firm, quantifies the steady decline of analog television broadcasting and the progress towards so-called...
NEW DELHI: Even as National Security Adviser Shivshankar Menon feels that the issue needs to be settled in international law, Communications and IT Minister Kapil Sibal...
MUMBAI: The Ofcom Board has appointed Ed Richards as its Chief Executive Officer with immediate effect. Prior to his appointment to Ofcom, Ed was the Prime...
MUMBAI: The action oriented AXN has announced that the forensics crime drama CSI: Miami is growing in popularity. AXN says that the third season of the...
MUMBAI: WPP Media worldwide head of consumer insights Sheila Byfield emphasised that media research has also changed with more emphasis on ROI (return on investment). There...
MUMBAI: Market Research Society of India (MRSI) president B V Pradeep has said that the non-users of market research as a segment should be explored to...
MUMBAI: Funky mobile tunes and wallpapers have started occupying the space of promotional tools when it comes to music-related activities and new launches. To understand this...
MUMBAI: Television measurement agency Nielsen Media Research in the US has announced that it has acquired Audio Audit. Audio Audit provides broadcast verification technology services for...
BANGALORE: Global Software giant Microsoft opened it’s research center in Bangalore for conducting long-term basic and applied research in the area of computer science and software...
MUMBAI: UK broadcaster BBC News director Helen Boaden has announced that Sue Inglish has been appointed to the new combined role of head of political programmes,...
MUMBAI: Worldwide free-to air (FTA) TV can easily survive for another ten years, but its future after that is not bright. This information was included in...
Vikram joined the list of renegade engineers when he started with DCM as a Management Trainee in 1984. An MBA later he was with Procter &...
MUMBAI: WPP’s GroupM has acquired Chicago-based IEG, Inc., which is a provider of research, analytics, strategic counsel and training on sponsorship, strategic alliances and promotional partnerships....
It may sound Utopian, but the Entertainment Report, put out by the Confederation of Indian Industry (CII) and Ernst & Young, believes that a self-regulatory body...
