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Kantar has launched the ‘Uncovering Consumer Decision Making in Digital Commerce’ report.
Nostalgic products make a comeback while classic fashion remains a staple.
82 per cent of Indian viewers engage with TV ads, the highest ad engagement rate globally.
Sentiment up for personal finances and investments; down for jobs and economy.
65 per cent urban Indians polled believe artificial intelligence will lead to many new jobs being c
A third of India is planning to buy a mobile phone this festive season.
Sales fell 16.74 per cent to Rs 608.63 crore in the quarter ended June 2022.
India and other large markets in APAC will be increasingly important to global streaming platforms
The findings of a report by investment consultants Anand Rathi Advisors.
Digital innovation is the primary driver behind business transformation post-Covid.
2022 may surpass 2019 gross box office collections of Rs 1,595 cr for Hollywood movies.
WATConsult’s research division unveiled its report ‘Digital Commerce in India - Hyperlocal Commerc
Market for sports rights and media revenues across APAC have recovered in 2021 post Covid-19.
Areas in which consumers are expecting to see innovation include entertainment, advertising, retai
The report highlights that Chennai Super Kings is the most popular sports franchise.
With Rs 6,018 crore, sports advertisement expenditure crossed 2019 levels in both TV & digital.
The average watch time was 56 minutes per day.
The report spells out themes that define how consumers are preparing themselves for 2022.
Findings show key patterns in ads that were considered offensive over the past three years.
Fastest expansion expected in the Asia-Pacific region.
The number of gamers is estimated to grow to 650 million.
DTH subscriber share of pay TV has grown to 47 per cent in 2021.
One in four Indians consumed OTT content in the past month.
The Breakthrough Brands 2021 report lists brands that are tipped for success
Digital advertising to account for 30% of alcohol advertising budgets by 2023
Data shows that women constitute 43 per cent of the mobile gaming audience.
Checkbrand analyzed online sentiment for top 45 cricketers
89 per cent users agree that excessive use of mobiles impacts quality of time spent with loved one
Top line sales for the quarter stood at Rs 3,420 million.
MUMBAI: Credit rating agency, Fitch Ratings, stated that India’s new National Digital Communication Policy (NDCP) could manage to benefit the telecom sector by making it easier...
MUMBAI: Marketing technology company 4C, in its latest report, reveals that spend across major social and mobile platforms in the first quarter of 2018 increased significantly...
MUMBAI: OnePlus continued its growth in the overall Indian premium Android smartphone segment (above $400) by capturing 48 per cent market share in Q4 2017, as...
MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE...
MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before....
MUMBAI: The advertising spend in India is expected to grow by 12.5 per cent in 2018 from 9.6 per cent last year, according to Dentsu Aegis...
MUMBAI: The Parliament’s Standing Committee on Information Technology and Communications (SCIT) has sent out a stern message to the stakeholders of India’s broadcast and cable industry,...
MUMBAI: Oyo hotels has launched its analysis report which reveals that tariffs in its hotels across top leisure destinations in India are six per cent lower...
MUMBAI: Majority of media and marketing professionals are sleep-starved, according to Expedia’s new edition of Vacation Deprivation Report 2017, stating that they cannot afford to take...
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MUMBAI: J. Walter Thompson Intelligence’s newly launched innovation and futurism unit The Innovation Group has unveiled a new report on Generation Z (those born in the...
MUMBAI: The year 2014 saw the sports landscape in the country being altered as maiden sports leagues were introduced. But what will be the road ahead...
NEW DELHI: The video conferencing and telepresence market rose two per cent to $752 million in the second quarter of this year. According to an...
MUMBAI: As of June 2014, there were 243 million claimed internet users in India out of which 192 million are active internet users who access internet...
MUMBAI: With laptops, smartphones and tablets becoming a part and parcel of people’s lives today; internet is bound to become an integral part of advertising and...
MUMBAI: A major new strategic management report warns that broadband video services will eventually displace broadcast distribution, but telecommunications providers may not be the ultimate winners...
MUMBAI: 2004 was a landmark year for the growth of digital services, according to the record industry. Over 180 legitimate music download services were launched globally...
MUMBAI: For the third year in a row, US broadcaster CBS has catalogued efforts by its television network, programming arms and local television stations in a...
MUMBAI: The CII-KPGM report has identified ten action points for the entertainment industry and the government. The aim is to drive home the point that growth...
CANNES: Consumers will increase their power as the direct arbiters of the mantle of celebrity, thanks to the explosive growth and use of new entertainment technologies...
MUMBAI: The BBC Governors have published the latest findings of their Programme Complaints Committee – for the period 1 October to 31 December 2004. The Governors’...
