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Ashok Piramal Group arm signals a new housing concept built around choice and flexibility
Revised Rs 59.68 per sq cm rate aims to lift revenue, sustain journalism and steady the print ecosy
The saffron party outspent rivals across media while parties saved for a final fortnight
India has long been among the world’s biggest film markets in terms of ticket sales, number of films produced, and theatre infrastructure. Over the past decade,...
Print rallies, radio inches up, digital stumbles despite more advertisers
His remit covers television, print, digital and sports league businesses
The report explored ad trends during Maharashtra Assembly elections in Sep & Oct 2024.
She has been named jury president for out-of-home, print & promotional for The One Show 2025.
Print advertising experienced a six per cent increase in ad space from Jan-Mar’23 to Apr-Jun’23.
The first ad was launched on Hotstar during Thursday's Ind. vs. Eng. T20 semi-final match.
The news genre alone accounted for 44 per cent of the category's ad volume.
He will look after broadcast ad revenue operations as well as the monetisation strategy.
This festive season will witness a 10-15 per cent hike in ad spends, say the experts.
On an average nine apps are used by a smartphone user.
The report processed 4,184 ads across mediums including print, digital media and television.
Ad volumes in print medium up by two times, while digital saw a rise of 5.5 x during the period.
South streaming/digital market is expected to be worth Rs 16,200 crore by 2022 end.
DTH provides ample advantages over other advertising mediums in terms of cost.
The campaign created by Ogilvy India (South) targets digital-savvy youth.
Services, and education sector emerge as top contributors
But, significant uptick in time spent reading newspapers among current subscribers
Over 50 years ago, an ad campaign made Beetle, the world’s most popular car.
Purohit played a pivotal role in the transformational growth of MBL (Radio City)
The agency surveyed over 1,000 news consumers in 17 cities.
GEC genre topped preference list of personal care/hygiene players during 2020.
Digital and online gaming were the only segments which grew in the year
In this season of loving and giving, Santa could do things to turn the world into a happy place.
A lot of publications were forced to take the digital route during the pandemic
Local content is amplifying, not emerging.
Industry leaders discuss how media businesses can use subscription model.
This strategic partnership comes at a very opportune time.
A marketer’s journey entails a continuous need for change and adaptation.
The total revenue from operation is Rs 176.71 crore.
Digital subscription revenues more than doubled from 2018
BBC GoodFood India recently crossed the milestone of over 2 lakh readership
MUMBAI: Vizeum India, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Mathrubhumi Group. As part of the mandate, Vizeum’s scope...
MUMBAI: Roca, India’s leading manufacturer of bathroom products, today unveiled its new campaign, with its central theme as ‘My bathroom’. With an Indian actor as the...
MUMBAI: Roca, India’s leading manufacturer of bathroom products, today unveiled its new campaign, with its central theme as ‘My bathroom’. With an Indian actor as the...
MUMBAI: Meru Cabs (Meru) has launched a new brand campaign ‘True Rupees Per Km’. Meru plans to demystify fares charged for its radio cab services. Through...
MUMBAI: Meru Cabs (Meru) has launched a new brand campaign ‘True Rupees Per Km’. Meru plans to demystify fares charged for its radio cab services. Through...
MUMBAI Madison Media Omega, a part of Madison Media Group recently announced the win of yet another mega account, LeEco in Bangalore. The estimated size of...
MUMBAI Madison Media Omega, a part of Madison Media Group recently announced the win of yet another mega account, LeEco in Bangalore. The estimated size of...
MUMBAI: Last year, the Department of Consumer Affairs (DoCA) had appointed the Advertising Standards Council of India (ASCI) to monitor web portal www.gama.gov.in – GAMA being...
MUMBAI: Last year, the Department of Consumer Affairs (DoCA) had appointed the Advertising Standards Council of India (ASCI) to monitor web portal www.gama.gov.in – GAMA being...
MUMBAI: The Goafest Creative Abbys, the highly coveted advertising awards that recognize the best in advertising and marketing has announced the second set of jury for...
MUMBAI: The Goafest Creative Abbys, the highly coveted advertising awards that recognize the best in advertising and marketing has announced the second set of jury for...
MUMBAI: iGameLeague – a platform through which mobile games for all age groups can be played offline or online professionally anytime and anywhere, aims at revolutionizing...
MUMBAI: iGameLeague – a platform through which mobile games for all age groups can be played offline or online professionally anytime and anywhere, aims at revolutionizing...
MUMBAI: J. Walter Thompson and McCann Worldgroup have scored the most number of awards in India for their creative campaigns spanning across print, digital, film, and...
MUMBAI: J. Walter Thompson and McCann Worldgroup have scored the most number of awards in India for their creative campaigns spanning across print, digital, film, and...
