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Season 6 is the only animated show to crack Ormax’s 2025 rankings
Audience data highlights the biggest hits across platforms and genres
A new weekly tracker promises clarity on what India is really watching online
The numbers game: A market on steroids
Ormax pegs OTT base at 601 million, 148.2 million paid subs and 129.2 million CTV users.
First-of-its-kind OTT–TV tie-up takes hit reality show from mobile screens to living rooms
Ormax Media analysis shows younger male audiences fuelled the film’s momentum
Veteran strategist with 17 years in film, television and digital joins Sony Pictures Networks India
New tool tracks audience buzz for India's digital sports content worth millions in streaming rights
New Ormax Sports Track to map digital sports buzz, reach and ROI across India.
Amazon MX Player chief wins at IAA Awards for reshaping India’s free streaming scene.
This session attempted to hit "rewind" on declining traditional media consumption.
With Rs 5723 crore in revenue, Jan-Jun 2025 marks a strong recovery for Indian theatres.
Ekta Kapoor’s OTT gambit pays off as ‘Kull’ and ‘Power of Paanch’ rack up millions.
Nostalgia meets strategy as 90s/2000s hits CID, and Kyunki to lure audiences back to TV
New multilingual version aims to track buzz and predict day-one numbers with precision.
Amazon MX Player’s smash hit tops charts and wins hearts across India and beyond.
February continued the strong momentum established in January.
The tool helps brands measure campaign effectiveness in an increasingly cluttered media landscape
Streaming continues to outpace theatres in female representation, study finds
Ormax SVOD audience report highlights trends, challenges, and opportunities for OTT platforms
Surpasses all live-action films and shows including The Great Indian Kapil Show and Do Patti.
Vi has introduced its latest offering for prepaid customers, the Vi Movies & TV Super pack.
India’s 13.8 per cent OTT audience growth is fully driven by AVOD viewers compared to 2023.
Ormax Media collaborates with over 95 top media & entertainment brands
Launches a new tool named Ormax Star Image Pulse.
Gunaah is now available to stream for free on the Disney+ Hotstar mobile app.
The report Sizing The Cinema: 2024, reveals insights about India’s theatrical audience.
Cricket, Football & Kabaddi are the most-watched sports.
The report provides insights on streaming content performance using buzz, OPR, & viewership data.
This can be attributed to factors such as content innovation and evolving user experiences.
The report unveils top 100 current or potential Hindi film franchises.
Enables swift decision-making for film, OTT & TV industries.
Also reveals 481 million OTT users and 102 million active paid subscriptions.
India’s M&E industry pledges support to boost female representation.
Jointly with Ormax Media, the course imparts media analytics, audience engagement, and data-driven
Started his career at Ormax Media itself, in 2014, as a part of the Film Insights team.
2022 may surpass 2019 gross box office collections of Rs 1,595 cr for Hollywood movies.
Subtitling and dubbing options make it easier for audiences to watch content in multiple languages
The report highlights that Chennai Super Kings is the most popular sports franchise.
The report explores female representation in OTT and film industry.
The channel's content will cater to 8 to 12 year old target audience.
Telugu has surpassed Hindi to emerge as the highest-grossing film industry.
64 per cent of Indian news consumers see 'fake news' as a major concern.
The research will be based on syndicated research conducted every month on subscription.
Ormax Televate covers the urban Indian market across 157 channels and 36 genres.
Shorter OTT release windows and direct-to-digital, too, will stay say experts
Cooking/ Dance reality shows are attracting new audiences to English GECs.
One in four Indians consumed OTT content in the past month.
The agency surveyed over 1,000 news consumers in 17 cities.
