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It will help the brand to capitalise on the power of content across formats, languages, and genres
The newly formed teams will work with MX Media COO Nikhil Gandhi.
Produced by Endemol Shine, the show will premiere on 27 February
Menon was the co-founder and managing director of One Network Entertainment.
Gandhi joins the company from ByteDance-owned short form video app TikTok
He joined the short form video app in 2019 as India and south Asia head
Several reports said that the video-sharing platform could take a legal route
Gandhi issued an official statement on the ban of TikTok in India
TikTok boasts of about 200 mn users in India
The executives who've got a mission for 2020 too.
Gandhi will head TikTok’s development and operations in India
He was promoted in July 2019.
The channel's partnership with Myntra seems to have paid off.
zoOm styled by Myntra?s ?The Reunion? garners more than 30 million views across platforms
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