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Super Bowl pilot to refine how shared TV audiences are counted
NEW YORK: Nielsen has finally realised what every television addict already knows: watching the big game alone is about as fun as a soggy biscuit. The...
INDIA: Nielsen has unveiled the winners of its 2025 Artey Awards, marking a record-breaking year for streaming as audiences clocked an estimated 16.7 trillion minutes of...
Festive films and gridiron drama lift Disney, Netflix, Amazon and Hallmark
Adtech veteran steps in as Gracenote turns content smarts into CTV ad cash
Christmas Day surge pushes streaming to a record 47.5 per cent share of television
Double-digit gains shake up America's television landscape
A data link that sharpens targeting and lifts performance
Seasoned media strategist takes charge of insights and marketing at JioStar
First-of-its-kind report shows TV, CTV and mobile audiences overlap less than 5 per cent
Hemant Kewalya says India needs one smart system to measure everyone
Fresh reports debut with live sports and total programming lists for sharper insights
Partnership brings 210 market insights to sharpen geo-targeted digital audio ads.
The firm stresses unified metrics to cut ad waste
Former Glance and TikTok executive to drive strategy for the platform’s fastest-growing revenue str
Gracenote data shows rapid Fast growth outpacing SVOD, with fresher content and sharper genre shift
After fintech and mobility, Ramanujam turns to entertainment data
Streaming hits 46 per cent of TV share as kids, Ginny & Georgia drive the binge boom.
New multi-year deal taps into 24 million Smart TVs to track what viewers really watch.
Nielsen's March 2025 Gauge reveals streaming's increasing dominance, a boost for cable from sports
It’s almost like they are re-inventing it
The duo will deliver advanced analytics solutions ahead of the Tata Indian Premier League 2025
Based in Syndey, Vishal will oversee business operations for Asia and EMEA
She has been at the company for more than 10 years and is looking forward to take it to new heights
The presidential election, some great sport, and streaming help pump up viewers to watch more
It shows that return on investment from digital trumps other mediums for the FMCG sector.
Every 2nd Hindi news viewer accessed Aaj Tak via mobile on Counting Day amongst Hindi news.
It was held at the Jio Convention Centre in BKC on 27 February 2024.
Tata Soulfull remains committed to its mission of promoting 'Desh ke Millets'
Broadcast TV viewing increases 12.4%; while streaming hits at 36.9% of TV.
It aims to build relevance on fair pay and fair play in the music industry.
Streaming gained 6 share points from 12 months ago, cable showed the largest YoY decline.
Tomar has had stints with market research and media agencies, like Kantar and Nielsen & Mindshare.
As digital fragmentation continues, marketers report data accuracy, measurement, ROI as concerns.
Americans watched close to 15 million years’ worth of streaming video content last year.
The video platform reached over 135 million users on connected TVs in the US in December 2021.
Enables Nielsen to scale its ID Resolution System as part of NielsenOne.
To enable more holistic cross-platform media planning.
The Trade Desk will contribute data to Nielsen Identity System in the international markets.
Convergence emerged as the common ground between the Neilsen and Barc controversies
The solutions unbundle the CTV household to deliver high ad accuracy and relevance.
Alpha is the first iteration of the single cross-platform measurement solution Nielsen One.
Following the UK roll out in February, the India release is planned for 1 April.
Industry watchdog MRC had suspended Nielsen ratings this September
This is an Advertorial published in association with Spotify
The two-day OTT-CTV advertising summit was held on 7 and 8 October
TV networks are exploring alternative means of counting their audiences
To integrate broadband-only homes into local measurement in January 2022.
The national TV audience measurement service in the US was suspended last week.
Thunder Force remains the most-watched movies in the US
