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Survey shows marketers are hot on custom domains—but many don’t know what they are
Kumar shares some key insights of advertising on connected TV and its underlying challenges
Acquisition will provide Social Donuts clients with better access to new data-driven solutions.
Governed by anti-monopoly & pro-privacy norms, web3 is an idea for decentralised & secure internet
With the spike in ad spends, marketers are gunning for a relatively ‘normal’ Summer 2022.
"It all comes down to whether the brand can walk the talk or not," believe the marketers.
With over 30 podcasts under its umbrella, ABP Live now has 150 hours of audio content
Major sporting events, elections will result in increased ad spends this year.
MUMBAI: A Nielson report has now confirmed what many believed of the growing ad spends in the digital world. The study has found that digital ad...
MUMBAI: The year 2017 is behind us and, as we peek into 2018, there is so much to look forward to. The digital landscape is so...
MUMBAI: Facebook has announced its new destination for cross-platform measurement called — advanced measurement. The first two products will focus on reach and attribution. Advanced Measurement...
MUMBAI: Global professional training company Simplilearn has launched an initiative aimed at creating a larger ecosystem of Twitter-advertising aware professionals. Simplilearn is presenting educational content, powered...
MUMBAI: Global professional training company Simplilearn has launched an initiative aimed at creating a larger ecosystem of Twitter-advertising aware professionals. Simplilearn is presenting educational content, powered...
MUMBAI: Emphasizing on the importance of the digital medium, PepsiCo India chairman and CEO D. Shivkumar said that 15 per cent to 20 per cent of...
MUMBAI: Emphasizing on the importance of the digital medium, PepsiCo India chairman and CEO D. Shivkumar said that 15 per cent to 20 per cent of...
MUMBAI: 9X Media Pvt. Ltd has created a separate division called Audience Brand Connect (ABC) to handle the business of branded content for the network. ABC...
MUMBAI: 9X Media Pvt. Ltd has created a separate division called Audience Brand Connect (ABC) to handle the business of branded content for the network. ABC...
MUMBAI: Speaking at Association for Data Driven Marketing and Advertising (DDMA) India Annual and Awards on Greatness — The New Minimum For Survival, digital marketing and social media...
MUMBAI: Speaking at Association for Data Driven Marketing and Advertising (DDMA) India Annual and Awards on Greatness — The New Minimum For Survival, digital marketing and social media...
MUMBAI: For the first time, India’s top digital marketers came under one roof to appreciate and uphold the brilliant work that their peers are doing exclusively...
MUMBAI: For the first time, India’s top digital marketers came under one roof to appreciate and uphold the brilliant work that their peers are doing exclusively...
MUMBAI: Several market forecasts that we have seen in the past couple of months project digital advertising and marketing growing by leaps and bounds this year....
MUMBAI: Several market forecasts that we have seen in the past couple of months project digital advertising and marketing growing by leaps and bounds this year....
MUMBAI: It was a night celebrating fast paced thrills and glamour, the coveted NDTV Car and Bike Awards, presented by Future Generali and powered by Mobil was a scintillating affair indeed. ...
NEW DELHI: Even as the switch over to digital technology is beginning to show pace in India, digital video ad spend grew by 42 per cent...
MUMBAI: In its endeavour to interact, engage and share with its stakeholders – key developments and initiatives – Broadcast Audience Research Council (BARC) India has embarked...
GOA: Contrary to popular perception, GoaFest is not just about beer, beach and a break from deadlines. Barely my second year at the fest and...
MUMBAI: The EFFIE 2013 awards in its 13 year history, has received the highest number of entries ever this year. Last year the Ad Club received...
MUMBAI: When it comes to so-called “TV talkers”, those who use social media while watching television programs, Twitter still has an edge over Facebook, a report...
MUMBAI: Grandmother India Design, Pvt., Ltd (GMI) is pleased to announce the addition of another award for their work with “Magma Fincorp”. The design agency has...
VARCA, GOA: The era calls for the death of intrusive brands. The need of the hour is ‘blends‘ – brands that blend into people‘s lives, experiences...
MUMBAI: While content providers in the US are studying how the advent of HDTV will impact the entertainment landscape, research conducted by global market research firm...
MUMBAI: There was a time about a year or two ago, when the US advertisers’ biggest obstacle to increase ROI was consumers’ simultaneous consumption of media....
MUMBAI: Branding is not just about marketing, but is also about creating an image, which communicates with clients and viewers alike. And, when it comes to...
MUMBAI: Its kid’s time at FICCI Frames 2005. ‘Catch them young’ has always been the mantra of brand pundits who are experimenting anything and everything that...
MUMBAI: Television recording technology company TiVo has signed a deal with TV ratings agency Nielsen Media Research which will develop a service that tracks digital video...
MUMBAI: The ubiquitous and inexpensive short messaging system is firing the imagination of advertisers. SMS based services have progressed to the next frontier beyond merely providing...
MUMBAI: Packaged products are being marketed as services in the post Internet era! It is more about desire rather than the need factor! These are some...
