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Seasoned media-sales leader takes charge of major accounts as ABP sharpens its monetisation push
Médiamétrie unit will reveal winning content strategies at Mipcom as streaming wars intensify
Digital surge, rural powerhouses and generational splits to force marketers to rethink strategies
Mitra unveiled advertising innovations and lot more insights for this year’s T20 World Cup.
Addressable TV has swiftly carved out a significant niche in the industry.
SET celebrated by connecting with Indian television viewers through its exclusive linear TV airing
The case has been registered under relevant sections of IT Act 2008, IPC and Copyright Act 1957.
The report surveyed as many as 151 Indian digital advertising professionals across India.
While the addressable market for CTV advertising is low, the impact is high.
Currently, there are around 15 million HD homes
Indiantelevision.com hosted its flagship summit on 5 March
Linear TV will continue to be the highest reach, most brand-safe medium in the near term.
Viewers can watch the content on Netflix Direct in real time only.
Leading players have stepped up to promote their hybrid set top boxes amid challenge from OTTs.
ZEE5 international will see its next phase of growth in the west
AsiaSat keeps the world connected with high-quality news and entertainment
Television continues to be the preferred medium to watch the IPL amongst the majority of Indians.
Content discovery, distribution in far-flung areas till now remain a challenge.
They hold different views on the need of a unified measurement system
OTT and TV going to co-exist at least for the next ten years
For the first 100 million in India, Netflix will focus on English entertainment consumers
MUMBAI: For the first time ever, time spent on online media will overtake linear TV globally in 2018, according to GroupM’s State of Digital report. The...
MUMBAI: TiVo Corporation, a global leader in entertainment technology and audience insights, ha sannounced that TiVo and Sky, Europe’s leading entertainment company have joined forces to...
GOA: Prasar Bharati has thrown an invitation to all private broadcasters and it reads: come and use our under-utilised resources and infrastructure to increase your reach...
GOA: Prasar Bharati has thrown an invitation to all private broadcasters and it reads: come and use our under-utilised resources and infrastructure to increase your reach...
