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London: Kantar Media has brought in Ravi Dixit as director, development and delivery within its Barb team, adding a seasoned cross-media researcher to the engine room...
MUMBAI: When marketing finally stops guessing and starts proving, the numbers begin to talk back. Worldpanel India, part of Kantar, has partnered with SYNCMedia to launch...
From hotels to high finance, a marketer with a taste for scale joins in
Tax cheer fades into anxiety over jobs, inflation and AI as households tighten belts
Kantar Media Compass Q3 2025 flags 313 million digital only Indians.
India's data, insight and tech leaders gather in Gurugram to decode growth and innovation
A star-studded masterclass unravelling India’s media chaos with new rules & fresh voices
Delves into 15 key topics.
Real men cry, clean, and care—but you wouldn’t know it from the ads.
The white paper shows Connected TV campaigns drive double-digit brand favorability.
Digital surge, rural powerhouses and generational splits to force marketers to rethink strategies
Media Compass tracks 87,000 Indians to decode the nation’s cross-platform behaviour.
Economic wobbles meet a digital boom, as rural India navigates a cautious but connected future
Since focusing on her athletic career, Chand has competed in races across India and globally
India as a nation is rapidly evolving in its digital sophistication
55 per cent of parents are allowing full discretion to their kids over career choices.
Rural India embraces convenience and digital payments, boosting basket sizes.
It wants to take majority control of meter management firm Meter Management Data Pvt Ltd
Automotive brands accelerate to top growth due to sector expansion and rising demand.
Kantar has launched the ‘Uncovering Consumer Decision Making in Digital Commerce’ report.
Two out of three Hindi speakers prioritise news in their preferred language.
Surf Excel and Sunfeast move up in the in-home brand rankings.
Kantar’s Brand Inclusion Index reveals that progressive advertising is proven to drive sales.
Eicher Motors, Nestle, Delightful Gourmet & Tata Group win in the digital category.
It shows that return on investment from digital trumps other mediums for the FMCG sector.
80 per cent of the respondents have altered their opinions based on Fake News
Kantar's AI offer reduces ad failure risks ensuring better-tested campaigns and less backlash.
Amongst the older age band (45 plus year olds), 81 per cent Indians already interacting with AI.
The session delved into the evolving landscape of OTT and Connected TV advertising
Considers education of highest educated female adult.
Data Insights shows 48 per cent of Indians expressed a more inclusive Indian society.
Diverse and progressive advertising commands higher ROI for brands.
The handbook shares learnings derived from the analysis of over 200 campaigns on Disney+ Hotstar.
Innovation in taste and flavour proves to be a winning formula for the Indian consumer.
Automotive brands have had an exceptional year; TVS and Mahindra were the fastest risers.
This confirms the company’s continued growth trajectory in the market.
Indians feel the pinch of price increases on white goods more.
The study helped boost awareness by 19%, favorability by 11% and a 10% uplift in purchase intent.
He was with Kantar as executive director and head of media south Asia.
This in-depth panel will track and report purchases made for a total of 13 out of home categories
Creatives from Amazon, HUL, Marico, Mondelez & Whirlpool share laurels in the TV category.
Tomar has had stints with market research and media agencies, like Kantar and Nielsen & Mindshare.
Ad breaks go social as TV ads infuse references to digital platforms.
Health and nutrition, along with job security remain concern areas.
Mall was earlier associated with Kantar, while Doshi moved from NielsenIQ.
The report highlights growth enablers that will help drive the FMCD landscape in the future.
Link AI is the first AI-powered ad testing solution to feature on the data-analytics platform.
Consumers expect healthcare to see an increased focus in the upcoming budget.
The report spells out themes that define how consumers are preparing themselves for 2022.
The Indian consumer is on par with many of their Asian counterparts in actively engaging with
