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LOS ANGELES: Indian content creator Ankush Bahuguna has emerged as the sole representative from India at Estée Lauder’s global beauty launch in Los Angeles, signalling the...
Kamath’s latest move amplifies a new-age creative agency’s vision to disrupt digital marketing
Nestlé India partners with game streamers to promote Nescafe’s Ready-to-Drink Cold Coffee
The agency will drive brand engagement through bold digital storytelling
Influencer marketing just got a power boost as he takes the helm
New vertical aims to elevate brand storytelling through data-driven influencer campaigns
The influencer marketing platform now serves 200+ clients across multiple sectors worldwide
Indian influencers get legal music and educational resources access as Hoopr partners with Budding
Digital ad spend soars as AI shakes marketing, e-commerce booms, and CTV redefines reach - GroupM
A Tamil Nadu pop-culture storm: 150 creators, 150 million views, and a viral sensation
Creators can now receive payments within six hours of content approval
Better known as Anita Hassnandani's husband, he is about to launch a series using seven AI tools
Eyes amplification of its presence in India & South Asia, Southeast Asia, MENA, and Latin America.
The collaboration connects Bright Lifecare with relevant influencers to boost brand visibility.
The influencer economy has also revolutionised the way brands connect with consumers.
Wondrlab announces its sixth acquisition, expanding its presence in the creator economy
For the first time, over 40 top mainstream meme creators will work exclusively under OpraahFx.
SMINCO revolutionizes marketing with the buzziest influencer marketing platform.
The company’s vision is to redefine the landscape of influencer marketing.
MadHawks was able to generate over two million views and 1.5 million reach.
Building successful partnerships with influencers takes time and effort: Vaibhav Gupta
Influencer marketing has emerged as a game-changer for many artists.
We aim to make Purna Gummies a widespread household name by reaching diverse consumers
We don’t want to create a tool to replace the human element but to complement it.
Influencer marketing campaign that uses Hyper realistic CGI advertising.
Tool tailored to transform how small and medium brands engage with influencer marketing
At Viral Pitch, Our culture is committed to empowerment, creativity, and cooperation: Sumit
The company aims to achieve 10 to 12X growth by 2025.
Today, when I look back, each challenge has only made me a better entrepreneur.
Influencer marketing has exposed brands to numerous challenges.
Industry experts discuss why brands are shifting to this set of influencers, & more.
DiscoveryOS redefines brand-influencer collaboration with AI-enhanced search.
Today, the creator economy is estimated to be worth more than $100 billion.
Micro-influencers have a more active and focused audience.
The goal is to help as many people as possible in the content creation and self-expression space.
Influencers craft engaging promotional content to drive traffic, boosting the brand’s growth.
36.9 per cent brands rely on Instagram for their dedicated influencer marketing.
To further innovate and scale-up Chtrbox’s creator-powered marketing solutions across India.
The government plans to impose hefty fines for undisclosed paid promotions by influencers.
CreatorsClout is aiming to tap 200 creators by 2022 across regions in India.
Influencer marketing is a mixed form of affiliate marketing and celebrity endorsements.
Advertisers are looking for experiences that can attract, engage, & transform the buyers.
The first edition of PRCAI PRologue included a surfeit of influencers, industry experts, & opinion
Provides opportunity to marketers to enhance reach across TV and OTT platforms.
The Ayurveda brand collaborated with 15 micro and macro influencers for the campaign.
Influencer marketing is projected to touch 2.85 billion by 2025 growing at a CAGR of 8%.
As per the report, about half of marketers are not spending enough.
The agency will look after SEO, media, PR and influencer marketing mandates for the brand.
Instagram’s Reels and YouTube Shorts are adapted to cater to a generation of the modern world.
Industry stakeholders' thoughts on the new tax rules announced by CBDT.
