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Mumbai: JioStar is loading the commentary box with star power for the ICC Men’s T20 World Cup 2026, unveiling what it calls its biggest ever expert...
HONG KONG: Generali has stepped onto the cricket pitch, throwing its weight behind Italy’s national team as it prepares for its first-ever appearance at the ICC...
MUMBAI: Cricket, cars and connected screens are converging. JioStar has signed up Hyundai Motor India Limited as the connected TV co-powered sponsor for the ICC Men’s...
GURUGRAM: As the countdown to the ICC Men’s T20 World Cup 2026 gathers pace, Hyundai Motor India Limited has shifted into top gear. Under its multi year...
Broadcaster wins right to shut down rogue streams in real time during T20 World Cup
Rohit Sharma-led campaign dares champions to rewrite records at the 2026 tournament
Culture-first campaign opens brand’s ICC Men’s T20 World Cup 2026 partnership
Multi-year deal through 2029 links global cricket with premium travel experiences
From cricket’s highs to football’s lows, 2025 reshaped India’s sports landscape
Carmaker backs men’s and women’s cricket events as it sharpens global sports strategy
Despite fevered speculation, the ICC and JioStar insist their billion-dollar marriage is alive
AB InBev signs multi-year global cricket pact as Budweiser 0.0 leads the charge in India
Revsportz suggests its so-called "panic" over $3.2bn rights looks more like hardball negotiation
Reliance-Disney JV rethinks strategy as soaring sports costs take a toll
Digital, AI and grassroots talent set to power India’s sports revolution
From cricket triumphs to Everest feats, India’s 2025 heroes celebrated
Seasoned media hand to steer cricket ad revenues across TV and digital
T20I chart-topper joins global logistics giant’s sports roster
The International Cricket Council launches a global tech challenge with a feminist twist
ICC opens bidding war for Bangladesh, Pakistan and Sri Lanka broadcasting deals worth millions
Tyre maker replaces Dream11 and rivals to win BCCI’s lead-sponsor rights until 2028
Tech giant to power fan engagement ahead of Women’s World Cups
Gupta to lead cricket’s global push as the game eyes Olympic expansion and deeper market roots
He heads men’s panel, panel while Kiwi Campbell leads women’s committee
That’s the view of ICC chief commercial officer Anurag Dahiya
It’s a new record as India beat New Zealand to win the ICC tournament
The partnership wit Rexona and Dove will run till the end of 2027
Shankar finds the BCCI to be a far more alive body to engage with its stakeholders.
This partnership offers immersive fan experiences,blending digital ownership with social engagement
Unprecedented multi-language, multi-cam experience set to redefine cricket viewing.
Atif Aslam brings energy as official song sets the tone for ICC Men’s Champions Trophy 2025
The international Cricket Council hired him as he has a great track record behind him.
ETPL promises to redefine European cricket, blending talent with global appeal
Three nations -Ireland, Netherlands, and Scotland – are partnering for the league set for July 2025
He will focus on making cricket more inclusive and popular than ever before.
The surge in viewership was further highlighted by extraordinary total watch times.
Participation was basis a social media contest that was announced before the tournament.
Will zooming viewership on Disney+Hotstar and TV, and new advertisers boost the company's profits?
ICC WC'23 saw 19 per cent indexed growth vs WC'19 in the first 39 matches.
ICC WC'23 saw 22 per cent indexed growth vs WC'19 in the first 31 matches.
Peak concurrency of 80 mn was reached when Kohli was batting on 95 against NZ.
ICC WC'23 saw 24 per cent indexed growth vs WC'19 in the first 23 matches.
Focus on digital experiences for passionate cricket fans worldwide
Fans have exclusive opportunities to interact with commentators on Threads.
The ICC unity flag will also be used in ‘match opening anthem ceremony’ throughout the tournament.
More than 500 creators will be engaged through various interventions.
The film captures the tournament anticipation and 'free on mobile' offer.
The tournament commences on 5 October, promising thrilling matches for cricket fans worldwide.
Booking.com's 'Howzat for your perfect stay' campaign blends cricket and travel excitement.
Fans viewing experience of the Men’s Cricket World Cup 2023 to be transformed.
