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Ex-IAS officer joins consultancy to drive government transformation and growth
IAS report shows marketers wary of AI content and chasing safety across social and CTV
Partnership expands to track viewability and ad safety across every Snap space
IAS rolls out AI-powered content checks on Threads
Deal expands world’s top free streaming service with sharper ads
At IBS 2025, leaders weigh AI, authenticity, and culture in shaping brand reputation.
New tie-up gives advertisers free global tools to measure and cut ad emissions
The company sought to optimise media quality metrics, including brand safety.
This will provide advertisers with deeper insights into how they can drive engagement.
IAS found that 69 per cent of gamers are open to non-disruptive in-game ads.
Mumbai: Integral Ad Science (Nasdaq: IAS), a global media measurement and optimization platform, announced a first-to-market integration with Roblox, a global immersive platform for connection and...
IAS platform announced an expansion of its measurement capabilities on YouTube
It will allow advertisers to seamlessly track and view the end-to-end carbon footprint.
The two-day long event was held on 14-15 September, 2002 at The Leela Ambience, Gurugram.
Tata Play and MIB secretary discussed topics of mutual interest.
Advertisers are being asked to prove RoI and the added value of digital marketing.
Sahu was appointed as Doordarshan’s director general in 2016
MUMBAI: With the resignation of Prasar Bharati CEO Jawhar Sircar, the punters are betting on who is going to come in as his replacement. Among the...
MUMBAI: With the resignation of Prasar Bharati CEO Jawhar Sircar, the punters are betting on who is going to come in as his replacement. Among the...
NEW DELHI: The biggest challenges for the bureaucrats in the country can be summed up in just a few words: being unprepared, and forced to make...
NEW DELHI: The biggest challenges for the bureaucrats in the country can be summed up in just a few words: being unprepared, and forced to make...
NEW DELHI: Senior Indian Administrative Service (IAS) officer Vijai Sharma has been appointed as the chief information commissioner. A 1974 batch IAS officer, he was...
NEW DELHI: Senior Indian Administrative Officer, Supriya Sahu, has been given a three-month extension as joint secretary in the Information and Broadcasting Ministry. Her term...
MUMBAI: Pushing up the cadence of its expansion plans, Reliance MediaWorks is all set to launch a Big Cinemas, multiplex in Kundli Haryana. Conveniently located at...
Nripendra Misra is a suave IAS officer with a reputation of being completely above board, and perhaps lacking the ‘guile‘ that puts many others in the...
NEW DELHI: Director General of All India Radio (AIR) Brijeshwar Singh has been appointed the vice- president of the Commonwealth Broadcasting Association (CBA). The elections to...
NEW DELHI: A bureaucrat is all set to take over at the helm of country’s radio pubcaster All India Radio (AIR), while sibling Doordarshan remains firmly...
India’s pubcaster Prasar Bharati, which oversees the functioning of Doordarshan (DD) and All India Radio (AIR), has always been looked upon as a slumbering behemoth. ...
