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Seasoned Star hand tipped to take charge of content at SonyLIV
Consumer tech veteran takes charge as the edtech startup scales globally and doubles down on AI-po
The man behind Hotstar says restlessness trumps skills, and AI thrills him more than streaming ever
Streaming giant ropes in veteran marketer to shape next-gen campaigns
Video-led storytelling gets a boost as Anam brings OTT, theatre, and digital flair.
Longtime digital marketer rises to head digital at FMCG major
Indian TV is no longer just for Indian households. Viewers from the U.S., UK, Canada, and Australia are tuning in like never before. Shows from Mumbai,...
How Indian marketers are blending AI precision with human insight to drive real results.
Ex-Zalora & Myntra boss joins Google's video juggernaut
Promo maestro gets a bigger stage as he leads creative communications for Shemaroo MarathiBana
Content dealmaker leaves JioStar after brief stint to join mobile lock screen platform
JioHotstar will be hosted on the Hotstar tech stack
Coldplay’s epic Music of the Spheres concert comes live to Indian screens on 26 January
Tania has been given the responsibility to develop business for the martech firm’s AdVance product
He is joining the firm as EVP, business head - for premium sports and agency relationships
The awards were for technology and marketing innovation in the sports broadcasting biz
His responsibilities will encompass shaping the content strategy.
The newly launched bundle seamlessly combines Fastway’s IPTV services.
He however hoped that non-discriminatory offering of its content will continue.
A perfect showcase of how Sprite is your refreshing companion during cricket moments.
Digital advertising in India continues to thrive with a positive outlook this year.
The campaign champions the Niyo Global Card as a companion for students travelling abroad to study
The season will be released on 10 October 2022.
He spoke about Disney+ Hotstar's aim to engage customers as well as attract them to advertisements
It has been airing on StarPlus ever since it was adapted from the original international version.
Malayalam has become one of the top streaming languages across platforms.
The growing number of pure-play & generalist OTT is putting traditional rights model under stress.
He was associated with Hotstar as head of product management for over five years.
The CSI survey reveals 27% of viewers prefer Indian languages online over English.
Mina will lead strategy & operations and build a strong revenue path for the platform.
Audience demand, production spending, and TV budgets reached all-time highs.
The channel is already available on Hotstar and Yupp TV in the UK market.
As many as 18 channels may go off air from 1 October 2021.
OTT platforms have a good line-up for viewers this week.
Launches new brand campaign 'Be Made For BIG Things' on online platforms.
Will be responsible for the vast Disney, Star and Hotstar businesses in India.
YouTube, Hotstar, Netflix, Prime Video accounted for 80 per cent share of total revenues in 2020.
The experiential event will witness unique and bespoke brand activations and promotions
Disney Star India is expected to rake in 10-12 per cent higher revenue than 2019’s league.
It has created avenues for interactive advertising innovations
They have spent nearly four hours on OTTs every day
Before this, he was associated with Sarva, an omnichannel fitness startup.
Star Sports maintains the rates at Rs 13-15 lakhs per 10-sec, Hotstar spikes by 50%
Traditional media as we know today is up for an overhaul
Former Hotstar CEO Ajit Mohan left the company in 2018.
Under the leadership of Prakash Javadekar, MIB rolled out various measures and guidelines
Outdoor advertising had a fantastic 2019. Defying predictions, India’s OOH (Out Of Home) industry, grew at over 15 per cent. Driven by IPL, elections and a...
Shankar shares what business needs to do, relying on anecdotes from his corporate journey
Users have been spending an average of eighty minutes a day on the platform
Disney+ Hotstar VIP, Disney+ Hotstar Premium and an ad-supported basic tier will be available
