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Introducing the 'Circle of Spark': Infusing vibrance through inspiring stories and characters.
50 per cent indexed growth was observed in GEC in H1 FY22
The channel has come up with its own pricing, starting from 1 August, 2022.
The show will be hosted by Shailesh Lodha.
The show will premiere on 20 June.
The channel is now available across all pay platforms.
The channel will cater to the segment of 15+HSM audiences.
Launches integrated marketing campaign to target viewers across the Hindi-speaking market.
The Hindi channel is targeted towards audiences across the country with a series of old and new sh
The upcoming TV channel will cater to a target audience of 15 plus years.
Samant will oversee the channel’s marketing and communications strategies.
Read on to get exclusive details about the team that leads the channel.
Will include shows on Ramayana, Mahabharata, Panchatantra stories in a unique format.
Broadcasters know to consciously plan for the upheaval caused by the IPL.
In terms of marketing and promotions, maximum resources are allocated to TV slots.
Nina Elavia Jaipuria writes how Viacom18’s Hindi GEC business fared in 2020.
HUL headed the list of top advertisers in 2020, followed by Reckitt Benckiser India.
The channel brought back some of its most iconic shows to entertain its audience during the pandem
Here’s the reason behind India’s love for sincere characters on TV.
&TV has bagged Priya Gold Lite Biscuits as sponsor.
Hindi and regional GEC’s have curated special programming to keep festive spirits high.
Ad spends are up and GECs are promoting their festive offerings with fervour.
He will lead Colors regional portfolio of Bangla, Odia, Tamil and Gujarati channels.
The genre has grown by 0.71 per cent.
Total number of Hindi GEC viewers who are also watching news is 49 per cent.
Five new shows are planned; one will debut next week.
Both are going to challenge each other, but the scales are tilting in favour of the IPL.
The show is starting from 31 August at 9 pm
All have donned the colours of the tricolour.
The genre grew by 8.20 per cent
He adds that one cannot enter into digital market with a three-year plan.
Zee Anmol secures first position in both rural market and on the free platform
For advertisers, performance of a show is more critical than the time slot.
With fresh episodes, viewers will slowly move back to their original habit of appointment viewing.
Hindi GEC, English GEC and kids are seeing a growth in non-prime time slots
Shows have begun preps and started airing too.
Dangal continues to rule the rural market
Dangal continues to rule the rural market
The viewership of those channels has not tumbled thanks to rejig in programming strategy.
Viewership share of top three channels in the HSM dropped
The FTA channel will be launched on 1 May
This is the genre's highest mark since 2015
DD National for the first time entered the top ten channels list in urban market and pay platform
The channel has moved one step up in rural as well
Last week the channel was leading only in the urban market
In 2019, women viewership saw a de-growth of four per cent
The genre grew by 0.35 per cent.
Colors slipped to third position in urban market
Channels are attempting to address key themes.
Recently the channel was ranked fourth in TRA’s most desired brands 2020
