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BENGALURU: For years, creative teams have learned to live with ambiguity. Vague comments, last-minute changes, feedback that arrives without context, clarity, or conviction. It became part...
Legacy regulations are forcing broadcasters to compete with one hand tied behind their backs
Ads can help keep prices in check by keeping demand high and stimulating competition.
Video production is gaining momentum, the focus is not limited to humorous skits or influencers.
When a catastrophe hits, crisis communication becomes the lifeblood of the brand.
Influencers craft engaging promotional content to drive traffic, boosting the brand’s growth.
The global fantasy sports market is anticipated to reach $34.66 bn by 2027.
The SaaS model offers flexibility and agility that come with public cloud, service-based delivery
2022 will be a game-changing year when it comes to AI’s influence in the world of influencer marke
A good strategy can make or break a good ad campaign, writes Kapil Mishra
Social media marketing campaigns have immense potential to drive valuable results.
Tremendous growth in use of software programs, education programs, and OTTs in the last two years.
Understanding the top three social media trends to watch out for in the coming year.
Bikano's marketing head on the need for brands to evolve with time & tap into latest trends.
From social media marketing to SEOs, what all D2C brands need to focus on in the coming year.
Understanding the changing consumer trends and the way ahead
It’s time industry arrives at a cross-media third-party measurement currency, says Shah
2022 expected to witness increased focus on regional, through digital advertising.
Lalwani discusses key trends that brought the advent of digital tech in PR
Global TV industry is losing $39.3 to $95.4 billion per year to digital piracy
93 per cent marketers agree that it's an important part of their marketing strategy.
OTT market in India is expected to increase to $12.5 billion by 2030.
Digitisation has revolutionised the way education is now imparted across schools.
Arya discusses key trends that govern how SEO can be better utilised by businesses.
OTT & VOD traffic rose by 139 per cent from January to August.
Dentsu’s Anupama Ramaswamy on brands facing frequent backlash on social media
How OTT marketers can leverage the power of mobile to boost user engagement for platforms.
Traditional media need to transform in order to enhance user engagement
Brands pin their hopes on the upcoming season to bring back consumer demand.
FMCG companies launched over 9,700 new products in the April-September quarter in 2020
Understanding the impact it will have on the organisations
Understanding how Netizens turned into influencers overnight to save lives.
The ownership of content and IP has become more important than ever.
Companies are leveraging the power of social platforms to increase brand awareness.
Tech-adoption is key to survival, says Udit Verma
Das writes about cultivating the power of scenario thinking & managing uncertainty
The consumer durables sector has grown at a steady rate over the last decade.
The line between advertising content and paid ones is blurring on social media platforms.
Online reviews are the number one factor consumers consider when making a purchasing decision.
Covid has pushed the entertainment industry to work in so many creative ways.
Consultancies can now onboard new clients in any location and engage virtually.
Brands need to be able to build a cohesive omnichannel strategy across all digital platforms.
Linear TV will continue to be the highest reach, most brand-safe medium in the near term.
Live sports and new movies have emerged as some of the most pirated content in recent times.
MUMBAI: Nashik of the 1970s wasn’t the energetic city which you may have visited in recent years. It was a bucolic backwater to which retirees from...
Broadcast pay-TV in India is based on globally developed standards that enabled the fast and affordable deployment of innovative services, and intense competition. During the Covid2019...
My neighbour is an ardent Ronit Roy fan. Having not seen him for a while in any Indian serial or film, top that with a glum...
Striking the right balance between content and distribution can be a challenge for broadcasters
A question often crosses most aware minds……where exactly do the viewer’s consume news? A large part of news viewership comes from out-of-home venues-offices, stock broking firms,...
Art imitates life–this oft-repeated saying is particularly suited for the global entertainment landscape at present. The growing penetration of technology in our lives has led to...
