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Mumbai: Wavemaker and ESP Properties, GroupM’s sports and entertainment marketing agency, has collaborated and facilitated the renewal of the partnership between Paytm and BCCI for the...
At Xaxis, he was working as group head for supply operations
A video film was created showcasing 6 individuals
It guides brands on how to set standards & benchmarks for success in omnichannel marketing
Awarded in the ‘Best Content in an Influencer Marketing Campaign’ category
The ad is part of Idea 4G #IndiaKaLiveNetwork campaign
Debate on whether there should be viewership cut for the youngest audience.
Regional TV has delivered growth for broadcasters of late
MUMBAI: ESP Properties, GroupM’s sports and entertainment marketing agency announced its Top Sports and Entertainment Trends for 2019 on 26 February 2019. ESP Properties India business...
COMvergence is an independent, international research company
Prasanth Kumar named CEO while Amin Lakhani will be Mindshare COO
What were the merger trends for marketing in 2018?
TV has been increasing ad-spends on the print medium
The report has been advocated by GroupM
India is expected to contribute Rs 9500 crore ($ 1.35 billion) of growth.
Regional and Hindi GECs continued to lead advertisement expenditure in FY18.
BrandVid 2018: Hyperlocal content a new opportunity for brands
The branded content ecosystem in India is going to be worth Rs 745 crore in 2022.
Mindshare has won 30 plus new accounts.
She will be Motivator’s first woman managing director
He will be working closely with South Asia CEO Kartik Sharma
MUMBAI: Media agency MediaCom has appointed Navin Khemka as CEO of its South Asia operations effective 16 July 2018. Khemka takes on the role from Debraj...
MUMBAI: Mindshare, a full service media agency and a part of GroupM, has collaborated with world renowned Swedish automobile manufacturing company Volvo Car India to launch...
MUMBAI: Wavemaker, the media, content and technology company, has named Rabinder Thirumurthy as CEO for the MENA region. Also known as Rabe Iyer, he joins from...
MUMBAI: Kantar, WPP’s data investment management division, has launched a new global analytics practice that unlocks deeper insights to fuel business growth. Integrating analytical capabilities from...
MUMBAI: For the first time ever, time spent on online media will overtake linear TV globally in 2018, according to GroupM’s State of Digital report. The...
MUMBAI: Media agency GroupM has appointed Sameer Singh as CEO of its South Asia operations. Singh will lead the continued development of GroupM’s data-centric enablement for...
MUMBAI: Digital agency The Glitch, an independent brand under GroupM, has launched Flux@The Glitch, a specialised new-age content division. Flux is a content development and production...
MUMBAI: Glitch, the Digital first creative agency (an independent brand under GroupM), has launched Flux@The Glitch, a specialized new age content division. Flux is a content...
MUMBAI: Essence, a global data and measurement-driven agency and part of GroupM, today announced the appointments of Kingshuk Mitra and Monica Bhatia to bolster its APAC...
MUMBAI: SportzPower, in association with GroupM’s sports arm ESP Properties, has released its 2018 report on sports sponsorship in India. Ground advertising was up from Rs...
MUMBAI: Mindshare, India’s largest media agency, part of GroupM, has announced further organisational restructuring, in order to strengthen its focus on clients within each cluster, drive...
MUMBAI: Shekhar Banerjee, the erstwhile COO at Madison Media, has joined Wavemaker India as managing partner with immediate effect. Banerjee will be filling the vacant chair...
MUMBAI: In-film advertising is rapidly becoming a great place for brands to collaborate with movies. To optimise the equation of expense, integration and impact, Mofam, a...
MUMBAI: Digital is the buzzword everywhere today and the advertising industry is not any different. Companies looking to acquire are also scanning for digital-ready candidates over...
MUMBAI: The world of media and advertising never seems to have a dull day with another action-packed week coming to an end. Amid the yo-yoing fortunes...
MUMBAI: Wavemaker, GroupM’s media, content and technology agency, has partnered with creative powerhouse Ogilvy, to create a first of its kind Effectiveness Lab in India. This...
MUMBAI: WPP’s media investment group Group M has forecast the advertising expenditure (adex) in India to grow by 13 per cent in 2018 year on year....
MUMBAI: WPP’s GroupM, the world’s leading global media investment group, has acquired the digitally led creative agency The Glitch in India. This acquisition will demonstrate the...
MUMBAI: Essence, a data-driven global agency and a part of GroupM, has announced the appointment of Sonali Malaviya as the vice president – client partner. She...
MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia....
MUMBAI: Mindshare, a global media and marketing services company that is a part of GroupM, has completed 20 years this November globally and 15 years in...
MUMBAI: GroupM’s global chief digital officer Rob Norman has decided to retire from his full-time role effective January 2018. Hewill remain an advisor to GroupM and...
MUMBAI: Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus has opened its business in India. Wavemaker...
We care about you: that’s the message GroupM sends to its employees. While most others are scrambling to get out of the office on Friday, you...
MUMBAI: Httpool has announced the appointment of Milind Pathak as the managing director for Southeast Asia to be based in Jakarta. In this role, Milind will...
MUMBAI: Following a multi-agency pitch, Hooq, the video-on-demand service, with a new mobile first approach, has appointed Motivator (a GroupM company) and FoxyMoron as its digital...
MUMBAI: The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘Wavemaker.’ The brand,...
MUMBAI: iProspect continues to bolster its global executive team with the appointment of Rohan Philips as the global chief product officer. In his new role, Philips...
MUMBAI: Tim Castree, Global CEO of MEC and CEO of “NewCo”, has announced that Kartik Sharma has been named as Managing Director of the new media,...
