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By 2020, we will be close to a billion digitised screens. With the advent of cheaper data and smartphones and by virtue of tech giants such...
MUMBAI: On the back of the successful launch of Pixel 2, Google has launched a new campaign featuring Indian cricketer Rahul Dravid. Conceptualised and executed by...
MUMBAI: Training its guns at the digital-ad dominance of Google and Facebook, News Corp has launched a platform, News IQ, to let advertisers reach audiences across...
MUMBAI: Google has announced the third edition of its Web Rangers contest on children’s day. It is an initiative to spread awareness about internet safety and...
MUMBAI: In the era where consumption is increasing on mobile devices, YouTube is all set to create a new record. In the third quarter earnings call,...
MUMBAI: Google recently added a feature which now allows contribution of users’ movie and television reviews within Google search results – a move towards the potential...
MUMBAI: Content is the king, but technology is the supreme general. Voot has won the coveted International Broadcasting Convention 2017 (IBC2017) Innovation Award for Content Distribution...
MUMBAI: It’s been sometime that we have got to listen to advertising heavyweight and guru Martin Sorrell’s unique insights. For those who have missed him, he’s...
MUMBAI: Discovery Communications has announced a series of senior executive hires and new roles as part of its transforming of international digital media business. Francis Keeling,...
MUMBAI: CBS Corporation has reported record second quarter revenues, operating income, and diluted earnings per share (“EPS”) from continuing operations. “CBS delivered outstanding second quarter results...
MUMBAI: Google’s parent Alphabet has reported a quarterly profit of USD 3.5 billion, with a massive fine by the European Commission biting into earnings. The technology...
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MUMBAI: Google and Facebook together accounted for 20% of global advertising expenditure across all media in 2016, up from 11% in 2012, according to the new...
MUMBAI: Times are a changing. The cable guy no longer carries optical fibre for satellite TV to the consumer’s house. Entrepreneurs will now establish WiFi hotspots...
MUMBAI: GroupM has published Interaction 2017, a state of the union assessment of digital advertising worldwide with forecasts on technology developments, media marketplace trends and evolving consumer...
MUMBAI: Viacom18’s ad-supported OTT service Voot has turned its mobile website into a Progressive Web App (PWA) using features such as add to homescreen and a...
MUMBAI: Leading global companies such as Google, Microsoft and Reliance may be keen to take part in the Indian Railways project and help design platform screens...
MUMBAI: Google and BBC Worldwide has announced that they have teamed up to offer visitors to the new Google Earth a taste of world-renowned nature programming...
MUMBAI: In a first-of-its-kind association, Nestlé India has collaborated with Google and Paytm Mall to roll out an exciting new promotion for the launch of the...
MUMBAI: Essence, a global digital agency, has announced the launch of its Global Analytics Hub in Delhi, India. The establishment will focus on campaign analytics for...
MUMBAI: UCWeb, an Alibaba Mobile Business Group company, today announced that its latest product, UC News, has crossed 100 Million Monthly Active Users (MAUs) in India...
GOA: As the upside-down slide indicated and exhorted — “see things differently” — Carat global chief strategy officer Sanjay Nazeralli, on Friday, went on to explain...
GOA: Who would have thought that in the advertising and marketing world of suited-booted and/or casual linen chic people, a simple robe clad guy would turn...
MUMBAI: In last September’s Google for India event, YouTube Go was announced. YouTube app has been reimagined for the next generation of YouTube users. Today, after...
MUMBAI: ad:tech, one of the largest digital marketing event, concluded its 7th edition of Digital Marketing & Advertising Conference & Exhibition in India at Gurgaon. ad:tech...
MUMBAI: Leading the user-generated content ecosystem in India, Alibaba Group’s UCWeb Inc has announced the launch of We-Media Reward Plan 2.0, a self-creating content platform in...
MUMBAI: Ansible, the mobile marketing and technology agency of IPG Mediabrands, in partnership with global market research firm YouGov, and Powered by Google, has launched MDEX,...
NEW DELHI: A global war on content piracy, including in India, just got a leg up. For the first time, global tech giants Google and Microsoft...
MUMBAI: In 2016, Google took down 1.7 billion ads that violated its advertising policies, more than double the amount of bad ads it took down in...
MUMBAI: In 2016, Google took down 1.7 billion ads that violated its advertising policies, more than double the amount of bad ads it took down in...
MUMBAI: For all those media watchers who have been writing Netflix’s obituary in India, here’s a note of caution: take a few steps back, hold on...
MUMBAI: For all those media watchers who have been writing Netflix’s obituary in India, here’s a note of caution: take a few steps back, hold on...
‘Live streaming’, ‘Video on demand’, ‘data crunching’, ‘branded content’, ‘geo-targeting’, ‘digital measurement’, ‘native advertising’, ‘programmatic’, ‘digitisation’, ‘demonetisation’….2016 has generated enough buzzwords for the Indian marketer. So...
‘Live streaming’, ‘Video on demand’, ‘data crunching’, ‘branded content’, ‘geo-targeting’, ‘digital measurement’, ‘native advertising’, ‘programmatic’, ‘digitisation’, ‘demonetisation’….2016 has generated enough buzzwords for the Indian marketer. So...
MUMBAI: Google has announced the launch of Digital Unlocked, a training program to empower thousands of Indian SMBs with essential digital skills that will enable them...
MUMBAI: Google has announced the launch of Digital Unlocked, a training program to empower thousands of Indian SMBs with essential digital skills that will enable them...
MUMBAI: FCA and Google are using CES 2017 to demonstrate a seamless integration of the award-winning Uconnect 8.4-inch connected vehicle system featuring Android, the world’s most...
MUMBAI: FCA and Google are using CES 2017 to demonstrate a seamless integration of the award-winning Uconnect 8.4-inch connected vehicle system featuring Android, the world’s most...
MUMBAI: Monk Media Network has appointed Prashant Tekwani as the senior vice-president to strengthen its leadership team on completing its first year of operations. Tekwani, who...
MUMBAI: Monk Media Network has appointed Prashant Tekwani as the senior vice-president to strengthen its leadership team on completing its first year of operations. Tekwani, who...
MUMBAI: Tata Housing, one of India’s leading real estate companies, announced its partnership with amazon for an exclusive scheme on Rio-De-Goa. The company has launched limited...
MUMBAI: Tata Housing, one of India’s leading real estate companies, announced its partnership with amazon for an exclusive scheme on Rio-De-Goa. The company has launched limited...
MUMBAI: The Supreme Court of India has sent notices to Facebook, Google and others over sharing of cyber crime videos. The two, and Yahoo and Microsoft...
MUMBAI: The Supreme Court of India has sent notices to Facebook, Google and others over sharing of cyber crime videos. The two, and Yahoo and Microsoft...
MACAO: When the hundred billion dollar man, GroupM Global Chairman Irwin Gotlieb, says that the role of the media is to create content, it’s time to...
MACAO: When the hundred billion dollar man, GroupM Global Chairman Irwin Gotlieb, says that the role of the media is to create content, it’s time to...
MUMBAI: Google’s ad management platform for publishers, AdSense is to get a Material Design make-over much like their consumer-facing products like Google Maps, the tech giant...
MUMBAI: Google’s ad management platform for publishers, AdSense is to get a Material Design make-over much like their consumer-facing products like Google Maps, the tech giant...
MUMBAI: Two internet majors Facebook and Google have come together with Pacific Light Data Communications to build the first direct submarine cable system between Los Angeles...
